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Researcher · Kellogg's (Canada) · Canada

Gregory S. Carpenter

Gregory S. Carpenter publishes mostly in Marketing, Economics and Econometrics and Sociology and Political Science, on topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

ORCID 0000-0003-4644-1840 OpenAlex
World rank
#187,307
of 7,710,434 ranked researchers
Rank in Canada
#6,292
of 183,316
Works
71
Citations
6.5k
Citations per work
91.6
h-index
27
i10-index 34Top 6.3% in Marketing
Gregory S. Carpenter

What does Gregory S. Carpenter research?

Gregory S. Carpenter's work is mostly in Business, Management and Accounting (39%), Economics, Econometrics and Finance (13%), Social Sciences (11%).

Social Sciences: 49 works · 69.0% of their workBusiness, Management and Accounting: 28 works · 39.0% of their workMarketing: 16 works · 22.8% of their workStrategy and Management: 8 works · 10.8% of their workOrganizational Behavior and Human Resource Management: 4 works · 5.4% of their workEconomics, Econometrics and Finance: 9 works · 13.2% of their workEconomics and Econometrics: 9 works · 13.2% of their workSocial Sciences: 8 works · 10.8% of their workSociology and Political Science: 8 works · 10.8% of their workDecision Sciences: 4 works · 6.0% of their workManagement Science and Operations Research: 4 works · 6.0% of their workEverything else: 22 works · 31.0% of their workTHEIR WORKGregory S.Carpenter71works
Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2839.0%
    2. Economics, Econometrics and Finance913.2%
    3. Social Sciences810.8%
    4. Decision Sciences46.0%
  2. Everything else2231.0%
  1. 1Marketing23% of their works
  2. 2Economics and Econometrics13% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Strategy and Management11% of their works
  5. 5Management Science and Operations Research6% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Gregory S. Carpenter's research?

The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media and Agent-Based Modeling.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior342 topics
  2. Marketing Strategies191 topic
  3. Retail Economics191 topic
  4. Brand Equity151 topic
  5. Brand Trust151 topic
  6. Electronic Word-of-Mouth141 topic
  7. Social Media141 topic
  8. Agent-Based Modeling91 topic
  9. Innovation Diffusion91 topic
  10. Conjoint Analysis71 topic
  11. Decision Making71 topic
  12. Discrete Choice Models71 topic
  13. Risk Aversion71 topic
  14. Customer Satisfaction61 topic
  15. Service Quality61 topic
  16. Dynamic Capabilities51 topic
  17. Knowledge Transfer51 topic

Where does Gregory S. Carpenter work?

Gregory S. Carpenter's main affiliation in the publication record is Kellogg's (Canada), Canada.

How many publications and citations does Gregory S. Carpenter have?

OpenAlex counts 71 works and 6,502 citations for Gregory S. Carpenter, an h-index of 27, ranking #187,307 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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