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Researcher · Hochschule Macromedia · Germany

Guido Ellert

Guido Ellert publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-3555-4452 OpenAlex
World rank
#4,652,076
of 7,710,434 ranked researchers
Rank in Germany
#237,285
of 364,343
Works
17
Citations
105
Citations per work
6.2
h-index
6
i10-index 4Top 68% in Marketing
Guido Ellert

What does Guido Ellert research?

Guido Ellert's work is mostly in Business, Management and Accounting (46%), Arts and Humanities (6%), Psychology (6%).

Social Sciences: 11 works · 62.7% of their workBusiness, Management and Accounting: 8 works · 45.9% of their workMarketing: 3 works · 18.8% of their workStrategy and Management: 3 works · 16.7% of their workManagement of Technology and Innovation: 2 works · 10.4% of their workArts and Humanities: 1 works · 6.3% of their workLanguage and Linguistics: 1 works · 6.3% of their workPsychology: 1 works · 6.3% of their workExperimental and Cognitive Psychology: 1 works · 6.3% of their workSocial Sciences: 1 works · 4.2% of their workSociology and Political Science: 1 works · 4.2% of their workEverything else: 6 works · 37.3% of their workTHEIR WORKGuido Ellert17works
Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting845.9%
    2. Arts and Humanities16.3%
    3. Psychology16.3%
    4. Social Sciences14.2%
  2. Everything else637.3%
  1. 1Marketing19% of their works
  2. 2Strategy and Management17% of their works
  3. 3Management of Technology and Innovation10% of their works
  4. 4Experimental and Cognitive Psychology6% of their works
  5. 5Language and Linguistics6% of their works
  6. 6Sociology and Political Science4% of their works

Research topics

Which keywords describe Guido Ellert's research?

The keywords of their largest research topics: Customer Experience, Customer Relationship Management, Business Models, Information Technology, Value Chains, Artificial Intelligence, Brand Trust and Co-Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Customer Experience82 topics
  2. Customer Relationship Management72 topics
  3. Business Models62 topics
  4. Information Technology51 topic
  5. Value Chains51 topic
  6. Artificial Intelligence41 topic
  7. Brand Trust41 topic
  8. Co-Creation41 topic
  9. Consumer Behavior41 topic
  10. Digital Transformation41 topic
  11. Value Creation41 topic
  12. Discourse Analysis21 topic
  13. Dynamic Capabilities21 topic
  14. Electronic Word-of-Mouth21 topic
  15. Knowledge Transfer21 topic
  16. Language Variation21 topic
  17. Self-Regulation21 topic
  18. Social Media21 topic
  19. Theory of Planned Behaviour21 topic

Where does Guido Ellert work?

Guido Ellert's main affiliation in the publication record is Hochschule Macromedia, Germany.

How many publications and citations does Guido Ellert have?

OpenAlex counts 17 works and 105 citations for Guido Ellert, an h-index of 6, ranking #4,652,076 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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