Hochschule Macromedia

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

Each strip is that field’s whole ranked pool, with the notch where Hochschule Macromedia sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Where its research is concentrated relative to its size: Business, Management and Accounting takes 7.7× the share of its output that it takes of world research.

1. Business, Management and AccountingField · 42.9 works7.7×

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

• Business, Management and Accounting 7.7×
• Social Sciences 3.2×
• Arts and Humanities 2.9×
• Economics, Econometrics and Finance 2.6×
• Psychology 2.2×
• Decision Sciences 2.1×
• Neuroscience 0.6×
• Health Professions 0.5×
• Computer Science 0.5×
• Mathematics 0.4×
• Energy 0.2×
• Earth and Planetary Sciences 0.2×
• Environmental Science 0.2×
• Engineering 0.1×
• Medicine 0.1×
• Physics and Astronomy 0.1×
• Agricultural and Biological Sciences 0.1×

Ranked on the composite score, Castulus Kolo, Andreas Graefe and Thomas Döbler lead among researchers whose main affiliation is Hochschule Macromedia.

1. 1 Castulus Kolo · #119,443 worldwide 220 citations · 25 works
2. 2 Andreas Graefe · #575,835 worldwide 129 citations · 31 works
3. 3 Thomas Döbler · #613,888 worldwide 15 citations · 30 works
4. 4 Thomas Horky · #1,071,400 worldwide 12 citations · 23 works
5. 5 Holger Sievert · #1,257,251 worldwide 4 citations · 26 works
6. 6 Arno Kohl · #1,312,735 worldwide 1 citations · 16 works

By fractional works in 2022–2025, weighted toward what it does more of than the world: Social Media, Big Data, Digital Transformation, Artificial Intelligence, Customer Relationship Management, Sustainable Development, E-commerce and Customer Experience.

By volume in 2022–2025: Digital Innovation in Industries, Digital Marketing and Social Media, Media Studies and Communication and Corporate Governance and Management.

1. 1 Digital Innovation in Industries Management of Technology and Innovation 10 works
2. 2 Digital Marketing and Social Media Sociology and Political Science 9 works
3. 3 Media Studies and Communication Communication 9 works
4. 4 Corporate Governance and Management Strategy and Management 5 works
5. 5 Social Media and Politics Communication 4 works
6. 6 Corporate Management and Leadership Organizational Behavior and Human Resource Management 4 works
7. 7 Sociology and Education Studies Sociology and Political Science 4 works
8. 8 Consumer Behavior in Brand Consumption and Identification Marketing 4 works
9. 9 Sports, Gender, and Society Gender Studies 3 works
10. 10 Media Influence and Health Literature and Literary Theory 3 works

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

Output in 2018–2022 was 92% higher than in 2013–2017.

• University of Stuttgart
• University of Hohenheim
• Max Planck Institute for Solid State Research
• Stuttgart Observatory
• Alcatel Lucent (Germany)
• Daimler (Germany)
• Robert Bosch (Germany)
• Stuttgart Technical University of Applied Sciences