Science Explorer Back to mapMap
Discussion
University · Stuttgart · Germany

Hochschule Macromedia

In research, Hochschule Macromedia stands highest in Social Sciences (#3,725 of 9,585 worldwide) and Social Sciences (#4,691 of 5,988 worldwide), 2022-now. Relative to its size it is most specialised in Business, Management and Accounting (Business, Management and Accounting is 7.3× its share of world research).

macromedia.deROR OpenAlex
World rank, 2022-now
#12,598
of 22,385 · #16,985 all time
Rank in Germany
#402
of 795
Research works
463
▲ 79% vs 2018-21
Citations
2.2k
4.8 per fractional work
Top-10% rate
6.1%
all institutions 10.0%
vs its own fields
1.01×
1.00× is exactly expected
Open access
28%
world 40%
International
13%
world 18%
Hochschule Macromedia

What is Hochschule Macromedia known for in research?

The fields where it stands highest, 2022-now, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #3,725 of 9,585 5.9%152 #4725
Social SciencesField #4,691 of 5,988 4.8%70 #6478

Each strip is that field's whole ranked pool, with the notch where Hochschule Macromedia sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no average mark, because the average differs by field (from about 6% in Dentistry to 21% in Economics).

Which fields of science does Hochschule Macromedia work in?

In 2022-now, 87% of research at Hochschule Macromedia is in Social Sciences, 8% in Physical Sciences. Its largest fields are Social Sciences (40%), Business, Management and Accounting (24%), Arts and Humanities (9%). It does 3.4× the world's share of Social Sciences.

Social Sciences: 160 fractional works · 87.0% of its workSocial Sciences: 74 fractional works · 40.5% of its workSociology and Political Science: 32 fractional works · 17.3% of its workCommunication: 17 fractional works · 9.2% of its workGender Studies: 7 fractional works · 3.6% of its workEducation: 5 fractional works · 2.8% of its workPolitical Science and International Relations: 4 fractional works · 2.2% of its workSafety Research: 2 fractional works · 1.2% of its workUrban Studies: 2 fractional works · 1.1% of its workCultural Studies: 2 fractional works · 1.1% of its workLaw: 2 fractional works · 0.9% of its workDemography: 0 fractional works · 0.3% of its workHealth: 0 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.5% of its workBusiness, Management and Accounting: 44 fractional works · 23.7% of its workManagement of Technology and Innovation: 13 fractional works · 7.1% of its workStrategy and Management: 11 fractional works · 6.2% of its workOrganizational Behavior and Human Resource Management: 7 fractional works · 3.9% of its workMarketing: 7 fractional works · 3.6% of its workManagement Information Systems: 4 fractional works · 2.4% of its workAccounting: 1 fractional works · 0.4% of its workArts and Humanities: 16 fractional works · 8.6% of its workLiterature and Literary Theory: 6 fractional works · 3.2% of its workMuseology: 3 fractional works · 1.8% of its workVisual Arts and Performing Arts: 2 fractional works · 1.4% of its workLanguage and Linguistics: 1 fractional works · 0.6% of its workMusic: 1 fractional works · 0.5% of its workPhilosophy: 1 fractional works · 0.4% of its workHistory: 1 fractional works · 0.4% of its workSmaller subfields together: 1 fractional works · 0.3% of its workPsychology: 13 fractional works · 7.0% of its workSocial Psychology: 5 fractional works · 3.0% of its workClinical Psychology: 3 fractional works · 1.4% of its workDevelopmental and Educational Psychology: 3 fractional works · 1.4% of its workExperimental and Cognitive Psychology: 2 fractional works · 1.0% of its workApplied Psychology: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.0% of its workEconomics, Econometrics and Finance: 10 fractional works · 5.4% of its workEconomics and Econometrics: 5 fractional works · 2.9% of its workGeneral Economics, Econometrics and Finance: 3 fractional works · 1.5% of its workFinance: 2 fractional works · 1.0% of its workDecision Sciences: 4 fractional works · 1.9% of its workManagement Science and Operations Research: 3 fractional works · 1.5% of its workInformation Systems and Management: 1 fractional works · 0.4% of its workSmaller subfields together: 0 fractional works · 0.0% of its workPhysical Sciences: 15 fractional works · 8.0% of its workComputer Science: 7 fractional works · 3.8% of its workHuman-Computer Interaction: 2 fractional works · 1.1% of its workArtificial Intelligence: 2 fractional works · 0.9% of its workComputer Science Applications: 1 fractional works · 0.6% of its workInformation Systems: 1 fractional works · 0.6% of its workComputer Vision and Pattern Recognition: 1 fractional works · 0.5% of its workSmaller subfields together: 0 fractional works · 0.1% of its workEngineering: 4 fractional works · 2.3% of its workMechanical Engineering: 2 fractional works · 1.1% of its workIndustrial and Manufacturing Engineering: 1 fractional works · 0.5% of its workSmaller subfields together: 1 fractional works · 0.6% of its workEnvironmental Science: 2 fractional works · 0.8% of its workNature and Landscape Conservation: 1 fractional works · 0.5% of its workSmaller subfields together: 1 fractional works · 0.4% of its workMathematics: 1 fractional works · 0.4% of its workStatistics and Probability: 1 fractional works · 0.4% of its workSmaller subfields together: 0 fractional works · 0.0% of its workEarth and Planetary Sciences: 1 fractional works · 0.4% of its workAtmospheric Science: 0 fractional works · 0.3% of its workSmaller subfields together: 0 fractional works · 0.1% of its workPhysics and Astronomy: 0 fractional works · 0.2% of its workStatistical and Nonlinear Physics: 0 fractional works · 0.2% of its workEnergy: 0 fractional works · 0.2% of its workHealth Sciences: 7 fractional works · 3.8% of its workMedicine: 4 fractional works · 2.4% of its workPublic Health, Environmental and Occupational Health: 1 fractional works · 0.7% of its workHealth Informatics: 1 fractional works · 0.5% of its workRadiology, Nuclear Medicine and Imaging: 1 fractional works · 0.3% of its workPhysiology: 0 fractional works · 0.3% of its workSmaller subfields together: 1 fractional works · 0.7% of its workHealth Professions: 3 fractional works · 1.4% of its workGeneral Health Professions: 1 fractional works · 0.8% of its workHealth Information Management: 0 fractional works · 0.3% of its workPhysical Therapy, Sports Therapy and Rehabilitation: 0 fractional works · 0.2% of its workSmaller subfields together: 0 fractional works · 0.1% of its workLife Sciences: 2 fractional works · 1.2% of its workNeuroscience: 2 fractional works · 0.9% of its workCognitive Neuroscience: 2 fractional works · 0.9% of its workAgricultural and Biological Sciences: 0 fractional works · 0.3% of its workBiochemistry, Genetics and Molecular Biology: 0 fractional works · 0.0% of its workALL ITS WORKHochschuleMacromedia184fractional works, 2022-now
Life Sciences1%Physical Sciences8%Health Sciences4%Social Sciences87%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in 2022-now. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 18 fields, with their numbers
    1. Social Sciences7440.5%
    2. Business, Management and Accounting4423.7%
    3. Arts and Humanities168.6%
    4. Psychology137.0%
    5. Economics, Econometrics and Finance105.4%
    6. Decision Sciences41.9%
    1. Computer Science73.8%
    2. Engineering42.3%
    3. Environmental Science20.8%
    4. Mathematics10.4%
    5. Earth and Planetary Sciences10.4%
    6. Physics and Astronomy00.2%
    7. Energy00.2%
    1. Medicine42.4%
    2. Health Professions31.4%
    1. Neuroscience20.9%
    2. Agricultural and Biological Sciences00.3%
    3. Biochemistry, Genetics and Molecular Biology00.0%
All of science, and how each field's share has moved since 1950: the Science domain explorer

What does Hochschule Macromedia specialise in?

Where its research is concentrated relative to its size: Business, Management and Accounting takes 7.3× the share of its output that it takes of world research.

  1. Business, Management and AccountingField · 43.5 works7.3×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.06× its world share, 0 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.01× its world share, 0 worksBiochemistry, Geneti…Neuroscience: 0.52× its world share, 2 worksNeuroscienceComputer Science: 0.48× its world share, 7 worksComputer ScienceEarth and Planetary Sciences: 0.23× its world share, 1 worksEarth and Planetary …Energy: 0.20× its world share, 0 worksEnergyEngineering: 0.15× its world share, 4 worksEngineeringEnvironmental Science: 0.17× its world share, 2 worksEnvironmental ScienceMathematics: 0.34× its world share, 1 worksMathematicsPhysics and Astronomy: 0.10× its world share, 0 worksPhysics and AstronomyHealth Professions: 0.53× its world share, 3 worksHealth ProfessionsMedicine: 0.13× its world share, 4 worksMedicineArts and Humanities: 2.97× its world share, 16 worksArts and HumanitiesBusiness, Management and Accounting: 7.34× its world share, 44 worksBusiness, Management…Decision Sciences: 1.99× its world share, 4 worksDecision SciencesEconomics, Econometrics and Finance: 2.50× its world share, 10 worksEconomics, Econometr…Psychology: 2.29× its world share, 13 worksPsychologySocial Sciences: 3.20× its world share, 74 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 7.3×. Every wedge is a field page.

All 18 fields, with their numbers
  1. Business, Management and Accounting7.34×44 works
  2. Social Sciences3.20×74 works
  3. Arts and Humanities2.97×16 works
  4. Economics, Econometrics and Finance2.50×10 works
  5. Psychology2.29×13 works
  6. Decision Sciences1.99×4 works
  7. Health Professions0.53×3 works
  8. Neuroscience0.52×2 works
  9. Computer Science0.48×7 works
  10. Mathematics0.34×1 works
  11. Earth and Planetary Sciences0.23×1 works
  12. Energy0.20×0 works
  13. Environmental Science0.17×2 works
  14. Engineering0.15×4 works
  15. Medicine0.13×4 works
  16. Physics and Astronomy0.10×0 works
  17. Agricultural and Biological Sciences0.06×0 works
  18. Biochemistry, Genetics and Molecular Biology0.01×0 works

Who are the top researchers at Hochschule Macromedia?

Ranked on the quality score, Andreas Graefe, Christian Rudeloff and Udo Bomnüter lead among researchers whose main affiliation is Hochschule Macromedia.

  1. 1 Andreas Graefe Germany · #536,217 worldwide 2.8k citations · 139 works
  2. 2 Christian Rudeloff Germany · #904,233 worldwide 315 citations · 45 works
  3. 3 Udo Bomnüter Germany · #1,903,651 worldwide 21 citations · 29 works
  4. 4 Thomas Horky Germany · #1,923,970 worldwide 409 citations · 78 works
  5. 5 Holger Sievert Germany · #2,030,301 worldwide 195 citations · 88 works
  6. 6 Gerald Farca Germany · #2,155,722 worldwide 91 citations · 21 works
  7. 7 Florian Haumer Germany · #2,237,345 worldwide 192 citations · 21 works
  8. 8 Florian Meißner Germany · #2,340,997 worldwide 133 citations · 35 works
  9. 9 Urs Riser Germany · #2,475,566 worldwide 8 citations · 32 works
  10. 10 Riccardo Wagner Germany · #2,559,499 worldwide 42 citations · 27 works
All ranked researchers at Hochschule Macromedia

What are the most cited papers from Hochschule Macromedia?

The most cited paper from Hochschule Macromedia is "Biodegradable block copolymers for delivery of proteins and water-insoluble drugs" (Gaylen M. Zentner, Ramesh C. Rathi, Chung Shih et al., 2001), with 588 citations. Next come "Burst of the Filter Bubble?" (399) and "Readers’ perception of computer-generated news: Credibility, expertise, and readability" (310).

Most cited papers
#PaperReleasedCitations
1 Biodegradable block copolymers for delivery of proteins and water-insoluble drugs Gaylen M. Zentner, Ramesh C. Rathi, Chung Shih et al. · Journal of Controlled Release May 2001 588
2 Burst of the Filter Bubble? Mario Haim, Andreas Graefe, Hans‐Bernd Brosius · Digital Journalism 6 Jul 2017 399
3 Readers’ perception of computer-generated news: Credibility, expertise, and readability Andreas Graefe, Mario Haim, Bastian Haarmann et al. · Journalism Open access 17 Apr 2016 310
4 New biodegradable polymers for injectable drug delivery systems Byeongmoon Jeong, Young Kweon Choi, You Han Bae et al. · Journal of Controlled Release Nov 1999 288
5 Squeezing hydrogels for controlled oral drug delivery Anna Gutowska, Jong Seok Bark, Ick Chan Kwon et al. · Journal of Controlled Release Oct 1997 189
All 61 most cited papers, with filters and sorting

Which keywords describe research at Hochschule Macromedia?

By fractional works in 2022-now, weighted toward what it does more of than the world: Social Media, Big Data, Artificial Intelligence, Digital Transformation, Customer Relationship Management, Sustainable Development, Customer Experience and E-commerce.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in 2022-now in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Social Media26▲ 10×16 topics
  2. Artificial Intelligence17▲ 6.6×9 topics
  3. Big Data17▲ 9.8×9 topics
  4. Digital Transformation16▲ 16×4 topics
  5. Sustainable Development16▲ 5.5×8 topics
  6. Customer Relationship Management14▲ 55×2 topics
  7. Customer Experience11▲ 37×4 topics
  8. E-commerce11▲ 10×3 topics
  9. Business Models10▲ 76×2 topics
  10. Content Analysis10▲ 44×3 topics
  11. Mobile Health10▲ 38×2 topics
  12. Technology Innovation10▲ 162×2 topics
  13. Omni-Channel Strategy10▲ 260×1 topic
  14. Information Technology10▲ 11×5 topics
  15. News Media10▲ 116×2 topics
  16. Mediatization9▲ 95×2 topics
  17. Political Communication9▲ 91×2 topics
  18. Agenda Setting9▲ 149×1 topic
  19. Media Framing9▲ 149×1 topic
  20. Consumer Engagement9▲ 39×1 topic
  21. Electronic Word-of-Mouth9▲ 39×1 topic
  22. Innovation8▲ 4.4×13 topics
  23. Gender8▲ 8.2×11 topics
  24. Identity8▲ 5.8×12 topics
  25. Social Capital8▲ 8.0×7 topics
  26. Leadership7▲ 7.8×9 topics
  27. Investment Decisions6▲ 29×2 topics
  28. Qualitative Inhaltsanalyse6▲ 88×2 topics
  29. Consumer Behavior6▲ 5.3×5 topics
  30. Governance5▲ 9.1×5 topics
  31. Digital Capital5▲ 162×1 topic
  32. Value Chains5▲ 162×1 topic
  33. Brand Equity5▲ 40×2 topics
  34. Online Communication5▲ 17×2 topics
  35. Organizational Change5▲ 32×3 topics
  36. Emotion4▲ 11×6 topics
  37. Employee Engagement4▲ 13×2 topics
  38. Political Participation4▲ 27×2 topics
  39. Digital Divide4▲ 8.7×2 topics
  40. Deliberative Democracy4▲ 29×1 topic

Which research topics does Hochschule Macromedia publish most on?

By volume in 2022-now: Digital Innovation in Industries, Media Studies and Communication, Digital Marketing and Social Media and Corporate Governance and Management.

Digital Innovation in Industries: 10 fractional worksMedia Studies and Communication: 9 fractional worksDigital Marketing and Social Media: 9 fractional worksCorporate Governance and Management: 5 fractional worksSocial Media and Politics: 4 fractional worksConsumer Behavior in Brand Consumption and Identification: 4 fractional worksSociology and Education Studies: 4 fractional worksCorporate Management and Leadership: 4 fractional worksSports, Gender, and Society: 3 fractional worksMedia Influence and Health: 3 fractional works
Management of Technology and InnovationCommunicationSociology and Political ScienceStrategy and Management4 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Digital Innovation in Industries Management of Technology and Innovation 10 works
  2. 2 Media Studies and Communication Communication 9 works
  3. 3 Digital Marketing and Social Media Sociology and Political Science 9 works
  4. 4 Corporate Governance and Management Strategy and Management 5 works
  5. 5 Social Media and Politics Communication 4 works
  6. 6 Consumer Behavior in Brand Consumption and Identification Marketing 4 works
  7. 7 Sociology and Education Studies Sociology and Political Science 4 works
  8. 8 Corporate Management and Leadership Organizational Behavior and Human Resource Management 4 works
  9. 9 Sports, Gender, and Society Gender Studies 3 works
  10. 10 Media Influence and Health Literature and Literary Theory 3 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available28.0%not open72.0%

World: 40% of research is openly available.

with international co-authors13.2%domestic only86.8%

World: 18% is written across borders.

How has Hochschule Macromedia's research output changed?

Output in 2022-2025 was 79% higher than in 2018-2021.

still counting200020052010201520202025
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Hochschule Macromedia as a percentage of every work published that year, 0.00069% in 2024.

still counting0.00050%0.0010%0.0015%Hochschule Macromedia0.00070% in 2025200020102020

Fractional works of Hochschule Macromedia over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year, against all institutions in the same year.

still counting5%10%15%all institutions10.0% in 2025Hochschule Macromedia6.3% in 20252020

Of each year's output, the share that reached the world's 10% most cited for its field and year. Peak 12.7% in 2020.

Other research institutions in Stuttgart

All research institutions in Stuttgart

Share Hochschule Macromedia's ranking

Hochschule Macromedia on Science Explorer

A card with Hochschule Macromedia's standing and the fields it leads in, for a post or a slide. A link to this page previews as the same card.

Download the card

1200 × 630 PNG, sized for social posts, drawn from the latest snapshot.

Badges for a website1Each links back here and updates with every snapshot

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners have tabs of their own, above.

Discussion

Ask a question or share a note about Hochschule Macromedia. Posts are plain text and can be reported.