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Researcher · Universitas Trisakti · Indonesia

Hermanto Yaputra

Hermanto Yaputra publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior and Marketing Influence.

ORCID 0000-0001-7337-4378 OpenAlex
World rank
#6,658,454
of 7,710,434 ranked researchers
Rank in Indonesia
#93,261
of 148,020
Works
18
Citations
13
Citations per work
0.7
h-index
2
i10-index 0Top 97% in Marketing
Hermanto Yaputra

What does Hermanto Yaputra research?

Hermanto Yaputra's work is mostly in Social Sciences (32%), Business, Management and Accounting (28%), Decision Sciences (10%).

Social Sciences: 13 works · 70.0% of their workSocial Sciences: 6 works · 32.0% of their workSociology and Political Science: 4 works · 20.0% of their workDemography: 1 works · 6.0% of their workEducation: 1 works · 6.0% of their workBusiness, Management and Accounting: 5 works · 28.0% of their workMarketing: 4 works · 24.0% of their workStrategy and Management: 1 works · 4.0% of their workDecision Sciences: 2 works · 10.0% of their workInformation Systems and Management: 2 works · 10.0% of their workEverything else: 5 works · 30.0% of their workTHEIR WORKHermanto Yaputra18works
Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences632.0%
    2. Business, Management and Accounting528.0%
    3. Decision Sciences210.0%
  2. Everything else530.0%
  1. 1Marketing24% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Information Systems and Management10% of their works
  4. 4Education6% of their works
  5. 5Demography6% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Hermanto Yaputra's research?

The keywords of their largest research topics: Social Media, Online Shopping, Consumer Behavior, E-commerce, Consumer Engagement, Electronic Word-of-Mouth, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 24 words, with their numbers
  1. Social Media123 topics
  2. Online Shopping92 topics
  3. Consumer Behavior83 topics
  4. E-commerce82 topics
  5. Consumer Engagement71 topic
  6. Electronic Word-of-Mouth71 topic
  7. Customer Satisfaction62 topics
  8. Service Quality62 topics
  9. Information Systems51 topic
  10. Technology Acceptance Model51 topic
  11. Brand Image41 topic
  12. Fashion42 topics
  13. Lifestyle42 topics
  14. Purchase Decision41 topic
  15. COVID-1931 topic
  16. Pandemic31 topic
  17. Body Image21 topic
  18. Brand Equity21 topic
  19. Brand Trust21 topic
  20. Cosmetics21 topic
  21. Generation Z21 topic
  22. Metaverse21 topic
  23. Perceived Value21 topic
  24. Relationship Marketing21 topic

Where does Hermanto Yaputra work?

Hermanto Yaputra's main affiliation in the publication record is Universitas Trisakti, Indonesia.

How many publications and citations does Hermanto Yaputra have?

OpenAlex counts 18 works and 13 citations for Hermanto Yaputra, an h-index of 2, ranking #6,658,454 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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