Inma Rodríguez‐Ardura
Inma Rodríguez‐Ardura publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Virtual Reality Applications and Impacts.
- World rank
- #536,657 of 1,633,909 ranked researchers
- Rank in Spain
- #15,948 of 45,870
- Works
- 24
- Citations
- 33
- Citations per work
- 1.4
What does Inma Rodríguez‐Ardura research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science25% of their works
- 2Information Systems and Management17% of their works
- 3Marketing17% of their works
- 4Communication17% of their works
- 5Human-Computer Interaction8% of their works
- 6Experimental and Cognitive Psychology8% of their works
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Virtual Reality Applications and Impacts
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Visual and Cognitive Learning Processes
- Advertising and Communication Studies
- Journalism and Media Studies
Which keywords describe Inma Rodríguez‐Ardura's research?
The keywords of their largest research topics: Social Media, Communication, Consumer Engagement, Electronic Word-of-Mouth, Information Systems, Technology Acceptance Model, Brand Trust and Cognitive Load Theory.
- Spain
- Presence
- Multichannel Retailing
- Journalism
- Customer Experience
- Cognitive Load Theory
- Technology Acceptance Model
- Electronic Word-of-Mouth
- Communication
- Social Media
- Consumer Engagement
- Information Systems
- Brand Trust
- Consumer Behavior
- Embodiment
- Media
- Multimedia Learning
- Research
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Social Media32 topics
- Communication22 topics
- Consumer Engagement21 topic
- Electronic Word-of-Mouth21 topic
- Information Systems21 topic
- Technology Acceptance Model21 topic
- Brand Trust11 topic
- Cognitive Load Theory11 topic
- Consumer Behavior11 topic
- Customer Experience11 topic
- Embodiment11 topic
- Journalism11 topic
- Media11 topic
- Multichannel Retailing11 topic
- Multimedia Learning11 topic
- Presence11 topic
- Research11 topic
- Spain11 topic
Where does Inma Rodríguez‐Ardura work?
Inma Rodríguez‐Ardura's main affiliation in the publication record is Universitat Oberta de Catalunya, Spain.
How many publications and citations does Inma Rodríguez‐Ardura have?
Science Explorer counts 24 works and 33 citations for Inma Rodríguez‐Ardura, ranking #536,657 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.