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Researcher · Eulji University · South Korea

Jaewoong Yoo

Jaewoong Yoo publishes mostly in Marketing, Information Systems and Communication, on topics such as Educational Systems and Policies, Healthcare Education and Workforce Issues and Consumer Behavior in Brand Consumption and Identification.

World rank
#996,584
of 1,633,909 ranked researchers
Rank in South Korea
#18,955
of 38,381
Works
15
Citations
20
Citations per work
1.3

What does Jaewoong Yoo research?

Marketing: 18.8%Information Systems: 12.5%Communication: 12.5%Leadership and Management: 12.5%other fields: 43.7%19%top field
Marketing18.8%Information Systems12.5%Communication12.5%Leadership and Management12.5%other fields43.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing19% of their works
  2. 2Information Systems12% of their works
  3. 3Communication12% of their works
  4. 4Leadership and Management12% of their works
  5. 5Sociology and Political Science12% of their works
  6. 6Cultural Studies6% of their works

Research topics

Which keywords describe Jaewoong Yoo's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Crisis Communication, Job Satisfaction, Nursing Professionalism, Semantic Network Analysis and Smart Education.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior32 topics
  2. Brand Equity21 topic
  3. Brand Trust21 topic
  4. Crisis Communication21 topic
  5. Job Satisfaction21 topic
  6. Nursing Professionalism21 topic
  7. Semantic Network Analysis21 topic
  8. Smart Education21 topic
  9. Social Media21 topic
  10. Air Force11 topic
  11. Corporate Reputation11 topic
  12. Cosmetics11 topic
  13. Fashion11 topic
  14. Financial Performance11 topic
  15. Hallyu11 topic
  16. Korean Wave11 topic
  17. Modernization11 topic

Where does Jaewoong Yoo work?

Jaewoong Yoo's main affiliation in the publication record is Eulji University, South Korea.

How many publications and citations does Jaewoong Yoo have?

Science Explorer counts 15 works and 20 citations for Jaewoong Yoo, ranking #996,584 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.