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Researcher · Iscte – Instituto Universitário de Lisboa · Portugal

João Guerreiro

João Guerreiro publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Virtual Reality Applications and Impacts, Technology Adoption and User Behaviour and Digital Marketing and Social Media.

ORCID 0000-0001-6286-1437 OpenAlex
World rank
#227,919
of 1,633,909 ranked researchers
Rank in Portugal
#683
of 9,113
Works
21
Citations
173
Citations per work
8.2

What does João Guerreiro research?

Marketing: 19.2%Information Systems and Management: 11.5%Sociology and Political Science: 11.5%Human-Computer Interaction: 11.5%other fields: 46.3%19%top field
Marketing19.2%Information Systems and Management11.5%Sociology and Political Science11.5%Human-Computer Interaction11.5%other fields46.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing19% of their works
  2. 2Information Systems and Management12% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Human-Computer Interaction12% of their works
  5. 5Social Psychology8% of their works
  6. 6Library and Information Sciences8% of their works

Research topics

Which keywords describe João Guerreiro's research?

The keywords of their largest research topics: Information Systems, Social Media, Consumer Engagement, Electronic Word-of-Mouth, Embodiment, Online Shopping, Presence and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Information Systems42 topics
  2. Social Media42 topics
  3. Consumer Engagement31 topic
  4. Electronic Word-of-Mouth31 topic
  5. Embodiment31 topic
  6. Online Shopping31 topic
  7. Presence31 topic
  8. Technology Acceptance Model31 topic
  9. Customer Experience21 topic
  10. E-Learning22 topics
  11. Multichannel Retailing21 topic
  12. Academic Libraries11 topic
  13. Artificial Intelligence11 topic
  14. Education11 topic
  15. ICT11 topic
  16. Innovation11 topic
  17. Knowledge Management11 topic
  18. Metaverse11 topic
  19. Web 2.011 topic

Where does João Guerreiro work?

João Guerreiro's main affiliation in the publication record is Iscte – Instituto Universitário de Lisboa, Portugal.

How many publications and citations does João Guerreiro have?

Science Explorer counts 21 works and 173 citations for João Guerreiro, ranking #227,919 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named João Guerreiro

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