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Researcher · Reutlingen University · Germany

Jochen Strähle

Jochen Strähle publishes mostly in Marketing, Strategy and Management and Museology, on topics such as Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0002-7605-043X OpenAlex
World rank
#1,168,405
of 7,710,434 ranked researchers
Rank in Germany
#57,489
of 364,343
Works
62
Citations
730
Citations per work
11.8
h-index
13
i10-index 16Top 28% in Marketing
Jochen Strähle

What does Jochen Strähle research?

Jochen Strähle's work is mostly in Business, Management and Accounting (60%), Arts and Humanities (13%), Social Sciences (5%).

Social Sciences: 48 works · 77.3% of their workBusiness, Management and Accounting: 37 works · 60.0% of their workMarketing: 25 works · 41.0% of their workStrategy and Management: 9 works · 15.0% of their workManagement Information Systems: 2 works · 4.0% of their workArts and Humanities: 8 works · 12.7% of their workMuseology: 6 works · 9.2% of their workMusic: 2 works · 3.5% of their workSocial Sciences: 3 works · 4.6% of their workSociology and Political Science: 3 works · 4.6% of their workEverything else: 14 works · 22.7% of their workTHEIR WORKJochen Strähle62works
Social Sciences77%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3760.0%
    2. Arts and Humanities812.7%
    3. Social Sciences34.6%
  2. Everything else1422.7%
  1. 1Marketing41% of their works
  2. 2Strategy and Management15% of their works
  3. 3Museology9% of their works
  4. 4Sociology and Political Science5% of their works
  5. 5Management Information Systems4% of their works
  6. 6Music4% of their works

Research topics

Which keywords describe Jochen Strähle's research?

The keywords of their largest research topics: Consumer Behavior, Environmental Management, Sustainability, Customer Experience, Brand Equity, Brand Trust, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Consumer Behavior463 topics
  2. Environmental Management362 topics
  3. Sustainability253 topics
  4. Customer Experience212 topics
  5. Brand Equity201 topic
  6. Brand Trust201 topic
  7. Environmental Innovation201 topic
  8. Green Consumption201 topic
  9. Circular Economy161 topic
  10. Impulse Buying161 topic
  11. Multichannel Retailing161 topic
  12. Sustainable Supply Chain Management161 topic
  13. Clothing141 topic
  14. Fashion141 topic
  15. Collaborative Consumption61 topic
  16. Sharing Economy61 topic
  17. Co-Creation51 topic
  18. Global Value Chains51 topic
  19. Production Networks51 topic
  20. Value Creation51 topic

Where does Jochen Strähle work?

Jochen Strähle's main affiliation in the publication record is Reutlingen University, Germany.

How many publications and citations does Jochen Strähle have?

OpenAlex counts 62 works and 730 citations for Jochen Strähle, an h-index of 13, ranking #1,168,405 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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