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Researcher · Takoradi Technical University · Ghana

John Oti Amoah

John Oti Amoah publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-3558-2077 OpenAlex
World rank
#122,264
of 7,710,434 ranked researchers
Rank in Ghana
#54
of 6,000
Works
56
Citations
3.4k
Citations per work
61.6
h-index
21
i10-index 27Top 11% in Marketing
John Oti Amoah

What does John Oti Amoah research?

John Oti Amoah's work is mostly in Business, Management and Accounting (26%), Social Sciences (13%), Decision Sciences (10%).

Social Sciences: 32 works · 57.9% of their workBusiness, Management and Accounting: 15 works · 26.3% of their workMarketing: 8 works · 13.8% of their workStrategy and Management: 4 works · 7.9% of their workManagement of Technology and Innovation: 3 works · 4.6% of their workSocial Sciences: 7 works · 13.2% of their workSociology and Political Science: 7 works · 13.2% of their workDecision Sciences: 6 works · 10.5% of their workInformation Systems and Management: 6 works · 10.5% of their workEconomics, Econometrics and Finance: 4 works · 7.9% of their workEconomics and Econometrics: 4 works · 7.9% of their workEverything else: 24 works · 42.1% of their workTHEIR WORKJohn Oti Amoah56works
Social Sciences58%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1526.3%
    2. Social Sciences713.2%
    3. Decision Sciences610.5%
    4. Economics, Econometrics and Finance47.9%
  2. Everything else2442.1%
  1. 1Marketing14% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Information Systems and Management10% of their works
  4. 4Economics and Econometrics8% of their works
  5. 5Strategy and Management8% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe John Oti Amoah's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Information Systems, Technology Acceptance Model, Brand Equity, Brand Trust and Environmental Management.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth181 topic
  2. Social Media181 topic
  3. Consumer Behavior152 topics
  4. Information Systems151 topic
  5. Technology Acceptance Model151 topic
  6. Brand Equity101 topic
  7. Brand Trust101 topic
  8. Environmental Management92 topics
  9. Entrepreneurial Orientation61 topic
  10. Opportunity Recognition61 topic
  11. Environmental Innovation51 topic
  12. Green Consumption51 topic
  13. Circular Economy41 topic
  14. Customer Experience41 topic
  15. Emerging Markets41 topic
  16. Frugal Innovation41 topic
  17. Multichannel Retailing41 topic
  18. Sustainable Supply Chain Management41 topic

Where does John Oti Amoah work?

John Oti Amoah's main affiliation in the publication record is Takoradi Technical University, Ghana.

How many publications and citations does John Oti Amoah have?

OpenAlex counts 56 works and 3,448 citations for John Oti Amoah, an h-index of 21, ranking #122,264 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named John Oti Amoah

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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