Justin Henley Beneke
Justin Henley Beneke publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Consumer Retail Behavior Studies.
- World rank
- #715,219 of 7,710,434 ranked researchers
- Rank in South Africa
- #2,746 of 29,826
- Works
- 55
- Citations
- 1.3k
- Citations per work
- 23.4
What does Justin Henley Beneke research?
Justin Henley Beneke's work is mostly in Business, Management and Accounting (67%), Social Sciences (7%), Engineering (3%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4276.6%
- Business, Management and Accounting3767.2%
- Social Sciences46.7%
- Decision Sciences12.7%
- Everything else1120.7%
- Physical Sciences12.7%
- Engineering12.7%
- 1Marketing50% of their works
- 2Strategy and Management10% of their works
- 3Organizational Behavior and Human Resource Management7% of their works
- 4Sociology and Political Science7% of their works
- 5Information Systems and Management3% of their works
- 6Media Technology3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Consumer Packaging Perceptions and Trends
- Corporate Identity and Reputation
Which keywords describe Justin Henley Beneke's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Marketing Strategies, Retail Economics, Customer Experience and Multichannel Retailing.
- Financial Performance
- Packaging Design
- IMC
- Social Media
- Service Quality
- Multichannel Retailing
- Retail Economics
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- Marketing Strategies
- Customer Experience
- Customer Satisfaction
- Electronic Word-of-Mouth
- Consumer Perception
- Integrated Marketing Communication
- Corporate Reputation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior493 topics
- Brand Equity332 topics
- Brand Community251 topic
- Brand Trust251 topic
- Marketing Strategies161 topic
- Retail Economics161 topic
- Customer Experience131 topic
- Multichannel Retailing131 topic
- Customer Satisfaction101 topic
- Service Quality101 topic
- Electronic Word-of-Mouth91 topic
- Social Media91 topic
- Consumer Perception81 topic
- IMC81 topic
- Integrated Marketing Communication81 topic
- Packaging Design81 topic
- Corporate Reputation51 topic
- Financial Performance51 topic
Where does Justin Henley Beneke work?
Justin Henley Beneke's main affiliation in the publication record is University of Cape Town, South Africa.
How many publications and citations does Justin Henley Beneke have?
OpenAlex counts 55 works and 1,285 citations for Justin Henley Beneke, an h-index of 17, ranking #715,219 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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