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Researcher · Taylor's University · Malaysia

Kandappan Balasubramanian

Kandappan Balasubramanian publishes mostly in Sociology and Political Science, Marketing and Artificial Intelligence, on topics such as Digital Marketing and Social Media, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.

ORCID 0000-0001-7634-4676 OpenAlex
World rank
#608,241
of 7,710,434 ranked researchers
Rank in Malaysia
#1,950
of 41,196
Works
48
Citations
706
Citations per work
14.7
h-index
13
i10-index 15Top 15% in Sociology and Political Science
Kandappan Balasubramanian

What does Kandappan Balasubramanian research?

Kandappan Balasubramanian's work is mostly in Social Sciences (26%), Business, Management and Accounting (22%), Computer Science (10%).

Social Sciences: 29 works · 60.2% of their workSocial Sciences: 12 works · 25.7% of their workSociology and Political Science: 12 works · 25.7% of their workBusiness, Management and Accounting: 11 works · 22.0% of their workMarketing: 6 works · 13.2% of their workOrganizational Behavior and Human Resource Management: 4 works · 8.8% of their workDecision Sciences: 4 works · 8.1% of their workInformation Systems and Management: 4 works · 8.1% of their workPsychology: 2 works · 4.4% of their workSocial Psychology: 2 works · 4.4% of their workEverything else: 14 works · 30.2% of their workPhysical Sciences: 5 works · 9.6% of their workComputer Science: 5 works · 9.6% of their workArtificial Intelligence: 5 works · 9.6% of their workTHEIR WORKKandappanBalasubramanian48works
Physical Sciences10%Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1225.7%
    2. Business, Management and Accounting1122.0%
    3. Decision Sciences48.1%
    4. Psychology24.4%
  2. Everything else1430.2%
    1. Computer Science59.6%
  1. 1Sociology and Political Science26% of their works
  2. 2Marketing13% of their works
  3. 3Artificial Intelligence10% of their works
  4. 4Organizational Behavior and Human Resource Management9% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Social Psychology4% of their works

Research topics

Which keywords describe Kandappan Balasubramanian's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Experience, Customer Satisfaction, COVID-19 Impact, Impulse Buying, Information Systems and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Electronic Word-of-Mouth221 topic
  2. Social Media221 topic
  3. Customer Experience212 topics
  4. Customer Satisfaction142 topics
  5. COVID-19 Impact122 topics
  6. Impulse Buying111 topic
  7. Information Systems111 topic
  8. Multichannel Retailing111 topic
  9. Perceived Value111 topic
  10. Service Quality111 topic
  11. Technology Acceptance Model111 topic
  12. Artificial Intelligence101 topic
  13. Service Robots101 topic
  14. Destination Image81 topic
  15. Tourist Satisfaction81 topic
  16. Cruise Tourism41 topic
  17. Environmental Impact41 topic
  18. Machine Learning31 topic
  19. Smart Cities31 topic

Where does Kandappan Balasubramanian work?

Kandappan Balasubramanian's main affiliation in the publication record is Taylor's University, Malaysia.

How many publications and citations does Kandappan Balasubramanian have?

OpenAlex counts 48 works and 706 citations for Kandappan Balasubramanian, an h-index of 13, ranking #608,241 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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