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Researcher · Sunway University · Malaysia

Kian Yeik Koay

Kian Yeik Koay publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0002-6268-161X OpenAlex
World rank
#17,812
of 7,710,434 ranked researchers
Rank in Malaysia
#52
of 41,196
Works
101
Citations
3.7k
Citations per work
36.9
h-index
31
i10-index 60Top 4.3% in Marketing
Kian Yeik Koay

What does Kian Yeik Koay research?

Kian Yeik Koay's work is mostly in Business, Management and Accounting (31%), Social Sciences (25%), Decision Sciences (9%).

Social Sciences: 73 works · 71.9% of their workBusiness, Management and Accounting: 32 works · 31.2% of their workMarketing: 25 works · 25.0% of their workOrganizational Behavior and Human Resource Management: 6 works · 6.2% of their workSocial Sciences: 26 works · 25.3% of their workSociology and Political Science: 19 works · 18.8% of their workDemography: 7 works · 6.5% of their workDecision Sciences: 9 works · 8.9% of their workInformation Systems and Management: 9 works · 8.9% of their workEconomics, Econometrics and Finance: 7 works · 6.5% of their workEconomics and Econometrics: 7 works · 6.5% of their workEverything else: 28 works · 28.1% of their workTHEIR WORKKian Yeik Koay101works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3231.2%
    2. Social Sciences2625.3%
    3. Decision Sciences98.9%
    4. Economics, Econometrics and Finance76.5%
  2. Everything else2828.1%
  1. 1Marketing25% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Information Systems and Management9% of their works
  4. 4Demography6% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Organizational Behavior and Human Resource Management6% of their works

Research topics

Which keywords describe Kian Yeik Koay's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Information Systems, Technology Acceptance Model and Cyberloafing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior422 topics
  2. Electronic Word-of-Mouth291 topic
  3. Social Media291 topic
  4. Brand Equity281 topic
  5. Brand Trust281 topic
  6. Information Systems261 topic
  7. Technology Acceptance Model261 topic
  8. Cyberloafing191 topic
  9. Workplace191 topic
  10. Customer Experience181 topic
  11. Multichannel Retailing181 topic
  12. Customer Satisfaction151 topic
  13. Service Quality151 topic
  14. Environmental Innovation141 topic
  15. Green Consumption141 topic
  16. Informal Economy141 topic
  17. Tax Evasion141 topic

Where does Kian Yeik Koay work?

Kian Yeik Koay's main affiliation in the publication record is Sunway University, Malaysia.

How many publications and citations does Kian Yeik Koay have?

OpenAlex counts 101 works and 3,723 citations for Kian Yeik Koay, an h-index of 31, ranking #17,812 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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