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Researcher · Sunway University · Malaysia

Kian Yeik Koay

Kian Yeik Koay publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, on topics such as Consumer Retail Behavior Studies, Customer Service Quality and Loyalty and Technology Adoption and User Behaviour.

World rank
#748,657
of 1,633,909 ranked researchers
Rank in Malaysia
#2,136
of 7,538
Works
17
Citations
76
Citations per work
4.5

What does Kian Yeik Koay research?

Marketing: 35.3%Organizational Behavior and Human Resource Management: 17.6%Information Systems and Management: 17.6%Sociology and Political Science: 11.8%other fields: 17.7%35%top field
Marketing35.3%Organizational Behavior and Human Resource Management17.6%Information Systems and Management17.6%Sociology and Political Science11.8%other fields17.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing35% of their works
  2. 2Organizational Behavior and Human Resource Management18% of their works
  3. 3Information Systems and Management18% of their works
  4. 4Sociology and Political Science12% of their works
  5. 5Artificial Intelligence6% of their works
  6. 6Education6% of their works

Research topics

Which keywords describe Kian Yeik Koay's research?

The keywords of their largest research topics: Customer Experience, Customer Satisfaction, Multichannel Retailing, Information Systems, Perceived Value, Service Quality, Technology Acceptance Model and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Customer Experience41 topic
  2. Customer Satisfaction42 topics
  3. Multichannel Retailing41 topic
  4. Information Systems31 topic
  5. Perceived Value31 topic
  6. Service Quality31 topic
  7. Technology Acceptance Model31 topic
  8. Brand Trust21 topic
  9. Consumer Behavior21 topic
  10. Internet Use22 topics
  11. Addiction11 topic
  12. Cyberloafing11 topic
  13. Digital Technology11 topic
  14. Machine Learning11 topic
  15. Parental Mediation11 topic
  16. Smart Cities11 topic
  17. Social Media11 topic
  18. Workplace11 topic

Where does Kian Yeik Koay work?

Kian Yeik Koay's main affiliation in the publication record is Sunway University, Malaysia.

How many publications and citations does Kian Yeik Koay have?

Science Explorer counts 17 works and 76 citations for Kian Yeik Koay, ranking #748,657 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.