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Researcher · HEC Paris · France

L. J. Shrum

L. J. Shrum publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Social and Intergroup Psychology and Media Influence and Health.

ORCID 0000-0001-7112-6418 OpenAlex
World rank
#60,831
of 7,710,434 ranked researchers
Rank in France
#5,993
of 324,115
Works
169
Citations
10k
Citations per work
60.6
h-index
43
i10-index 76Top 1.6% in Marketing
L. J. Shrum

What does L. J. Shrum research?

L. J. Shrum's work is mostly in Psychology (26%), Business, Management and Accounting (19%), Social Sciences (18%).

Social Sciences: 117 works · 69.4% of their workPsychology: 45 works · 26.4% of their workSocial Psychology: 21 works · 12.6% of their workExperimental and Cognitive Psychology: 14 works · 8.0% of their workApplied Psychology: 10 works · 5.8% of their workBusiness, Management and Accounting: 32 works · 18.7% of their workMarketing: 32 works · 18.7% of their workSocial Sciences: 31 works · 18.2% of their workSociology and Political Science: 31 works · 18.2% of their workArts and Humanities: 10 works · 6.1% of their workLiterature and Literary Theory: 10 works · 6.1% of their workEverything else: 52 works · 30.6% of their workTHEIR WORKL. J. Shrum169works
Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Psychology4526.4%
    2. Business, Management and Accounting3218.7%
    3. Social Sciences3118.2%
    4. Arts and Humanities106.1%
  2. Everything else5230.6%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Social Psychology13% of their works
  4. 4Experimental and Cognitive Psychology8% of their works
  5. 5Literature and Literary Theory6% of their works
  6. 6Applied Psychology6% of their works

Research topics

Which keywords describe L. J. Shrum's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Emotion, Intergroup Contact, Social Identity, Narrative Persuasion, Transportation and Self-Regulation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust531 topic
  2. Consumer Behavior531 topic
  3. Emotion442 topics
  4. Intergroup Contact261 topic
  5. Social Identity261 topic
  6. Narrative Persuasion241 topic
  7. Transportation241 topic
  8. Self-Regulation211 topic
  9. Theory of Planned Behaviour211 topic
  10. Cultural Psychology201 topic
  11. Values201 topic
  12. Electronic Word-of-Mouth181 topic
  13. Social Media181 topic
  14. Metaphor141 topic
  15. Time141 topic
  16. Ostracism131 topic
  17. Social Exclusion131 topic

Where does L. J. Shrum work?

L. J. Shrum's main affiliation in the publication record is HEC Paris, France.

How many publications and citations does L. J. Shrum have?

OpenAlex counts 169 works and 10,234 citations for L. J. Shrum, an h-index of 43, ranking #60,831 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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