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Researcher · HEC Paris · France

L. J. Shrum

L. J. Shrum publishes mostly in Sociology and Political Science, Marketing and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media Influence and Health.

ORCID 0000-0001-7112-6418 OpenAlex
World rank
#48,651
of 1,633,909 ranked researchers
Rank in France
#2,618
of 96,116
Works
34
Citations
425
Citations per work
12.5

What does L. J. Shrum research?

Sociology and Political Science: 29.6%Marketing: 25.9%Literature and Literary Theory: 7.4%Social Psychology: 7.4%other fields: 29.7%30%top field
Sociology and Political Science29.6%Marketing25.9%Literature and Literary Theory7.4%Social Psychology7.4%other fields29.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science30% of their works
  2. 2Marketing26% of their works
  3. 3Literature and Literary Theory7% of their works
  4. 4Social Psychology7% of their works
  5. 5Communication4% of their works
  6. 6Experimental and Cognitive Psychology4% of their works

Research topics

Which keywords describe L. J. Shrum's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Cultural Differences, Emotion, Social Media, Consumer Engagement, Electronic Word-of-Mouth and Cultural Psychology.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Brand Trust51 topic
  2. Consumer Behavior51 topic
  3. Cultural Differences42 topics
  4. Emotion42 topics
  5. Social Media42 topics
  6. Consumer Engagement31 topic
  7. Electronic Word-of-Mouth31 topic
  8. Cultural Psychology21 topic
  9. Customer Experience21 topic
  10. Multichannel Retailing21 topic
  11. Narrative Persuasion21 topic
  12. Obedience21 topic
  13. Social Norms21 topic
  14. Transportation21 topic
  15. Values21 topic
  16. Authorship Attribution11 topic
  17. Digital Communication11 topic
  18. Information Studies11 topic
  19. Stylometry11 topic

Where does L. J. Shrum work?

L. J. Shrum's main affiliation in the publication record is HEC Paris, France.

How many publications and citations does L. J. Shrum have?

Science Explorer counts 34 works and 425 citations for L. J. Shrum, ranking #48,651 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.