Mafalda Nogueira
Mafalda Nogueira publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Environmental Education and Sustainability.
- World rank
- #1,623,745 of 1,633,909 ranked researchers
- Rank in Portugal
- #9,072 of 9,113
- Works
- 17
- Citations
- 7
- Citations per work
- 0.4
What does Mafalda Nogueira research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing33% of their works
- 2Sociology and Political Science22% of their works
- 3Strategy and Management11% of their works
- 4Management, Monitoring, Policy and Law11% of their works
- 5Management of Technology and Innovation11% of their works
- 6Organizational Behavior and Human Resource Management6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Environmental Education and Sustainability
- Environmental Sustainability in Business
- Entrepreneurship Studies and Influences
- Management and Marketing Education
- Consumer Retail Behavior Studies
- Job Satisfaction and Organizational Behavior
Which keywords describe Mafalda Nogueira's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Environmental Attitudes, Environmental Innovation and Green Consumption.
- Organizational Behavior
- Multichannel Retailing
- Experiential Learning
- Customer Experience
- Green Consumption
- Environmental Attitudes
- Electronic Word-of-Mouth
- Brand Equity
- Consumer Behavior
- Brand Trust
- Social Media
- Environmental Innovation
- Pro-environmental Behavior
- Entrepreneurial Orientation
- Marketing Education
- Opportunity Recognition
- Work Engagement
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior52 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Environmental Attitudes21 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Pro-environmental Behavior21 topic
- Customer Experience11 topic
- Entrepreneurial Orientation11 topic
- Experiential Learning11 topic
- Marketing Education11 topic
- Multichannel Retailing11 topic
- Opportunity Recognition11 topic
- Organizational Behavior11 topic
- Work Engagement11 topic
Where does Mafalda Nogueira work?
Mafalda Nogueira's main affiliation in the publication record is Instituto Português de Administração de Marketing, Portugal.
How many publications and citations does Mafalda Nogueira have?
Science Explorer counts 17 works and 7 citations for Mafalda Nogueira, ranking #1,623,745 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.