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University · Porto · Portugal

Instituto Português de Administração de Marketing

ipam.ptROR OpenAlex
World rank, 2022–2025
#17,704
of 28,054 · #35,240 all time
Rank in Portugal
#110
of 187
Research works
130
▲ 333% vs 2013–17
Citations
940
7.3 per fractional work
Top-10% rate
25.5%
record average 16.5%
Open access
51%
world 28%

What does Instituto Português de Administração de Marketing specialise in?

Where its research is concentrated relative to its size: Business, Management and Accounting takes 11.7× the share of its output that it takes of world research.

  1. Business, Management and AccountingField · 26.5 works12×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.62× its world share, 2 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.13× its world share, 0 worksBiochemistry, Geneti…Neuroscience: 0.44× its world share, 0 worksNeuroscienceComputer Science: 0.94× its world share, 5 worksComputer ScienceEarth and Planetary Sciences: 0.08× its world share, 0 worksEarth and Planetary …Engineering: 0.09× its world share, 1 worksEngineeringEnvironmental Science: 0.80× its world share, 3 worksEnvironmental ScienceMathematics: 0.30× its world share, 0 worksMathematicsHealth Professions: 0.57× its world share, 1 worksHealth ProfessionsMedicine: 0.10× its world share, 1 worksMedicineVeterinary: 0.29× its world share, 0 worksVeterinaryArts and Humanities: 1.18× its world share, 2 worksArts and HumanitiesBusiness, Management and Accounting: 11.70× its world share, 26 worksBusiness, Management…Decision Sciences: 9.13× its world share, 6 worksDecision SciencesEconomics, Econometrics and Finance: 0.65× its world share, 1 worksEconomics, Econometr…Psychology: 0.84× its world share, 2 worksPsychologySocial Sciences: 1.99× its world share, 18 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 11.7×. Every wedge is a field page.

Who are the top researchers at Instituto Português de Administração de Marketing?

Ranked on the composite score, Mafalda Nogueira lead among researchers whose main affiliation is Instituto Português de Administração de Marketing.

  1. 1 Mafalda Nogueira Portugal · #1,623,745 worldwide 7 citations · 17 works
All ranked researchers at Instituto Português de Administração de Marketing

Which keywords describe research at Instituto Português de Administração de Marketing?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Consumer Behavior, Social Media, Customer Experience, Sustainability, User-Generated Content, Brand Equity, Consumer Engagement and Electronic Word-of-Mouth.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Consumer Behavior10▲ 21×10 topics
  2. Social Media9▲ 8.8×12 topics
  3. Sustainability8▲ 4.5×18 topics
  4. Customer Experience6▲ 61×4 topics
  5. User-Generated Content6▲ 57×2 topics
  6. Brand Equity5▲ 115×2 topics
  7. Consumer Engagement5▲ 60×1 topic
  8. Electronic Word-of-Mouth5▲ 60×1 topic
  9. Brand Community5▲ 133×1 topic
  10. Brand Trust5▲ 133×1 topic
  11. E-commerce4▲ 11×5 topics
  12. User Satisfaction4▲ 27×2 topics
  13. Impulse Buying3▲ 87×1 topic
  14. Information Systems3▲ 28×1 topic
  15. Multichannel Retailing3▲ 87×1 topic
  16. Technology Acceptance Model3▲ 32×1 topic
  17. Environmental Management3▲ 9.6×3 topics
  18. Supply Chain Management3▲ 4.1×6 topics
  19. Economic Growth3▲ 4.3×3 topics
  20. COVID-19 Impact2▲ 19×3 topics
  21. Marketing Strategies2▲ 31×2 topics
  22. Community Perceptions2▲ 42×1 topic
  23. Destination Image2▲ 35×1 topic
  24. Financial Performance2▲ 5.1×5 topics
  25. Online Communication2▲ 19×3 topics
  26. Tourist Satisfaction2▲ 29×2 topics
  27. Customer Satisfaction2▲ 8.8×2 topics
  28. Ethical Consumption2▲ 27×2 topics
  29. Marketing Strategy2▲ 26×3 topics
  30. Emotional Responses2▲ 23×2 topics
  31. Co-Creation2▲ 60×2 topics
  32. Environmental Innovation2▲ 29×1 topic
  33. Green Consumption2▲ 29×1 topic
  34. Innovation Management2▲ 15×2 topics
  35. Perceived Value2▲ 53×1 topic
  36. Service Quality2▲ 8.9×1 topic
  37. Organizational Management2▲ 35×1 topic
  38. Research Methods2▲ 14×1 topic
  39. Service Innovation2▲ 123×1 topic
  40. Value Creation2▲ 61×1 topic

Which research topics does Instituto Português de Administração de Marketing publish most on?

By volume in 2022–2025: Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour and Consumer Retail Behavior Studies.

Digital Marketing and Social Media: 5 fractional worksConsumer Behavior in Brand Consumption and Identification: 5 fractional worksTechnology Adoption and User Behaviour: 3 fractional worksConsumer Retail Behavior Studies: 3 fractional worksDiverse Aspects of Tourism Research: 2 fractional worksEnvironmental Sustainabi…2Environmental Sustainability in Business: 2 fractional worksCustomer Service Quality and Loyalty: 2 fractional worksService and Product Innovation: 2 fractional worksBusiness and Management Studies: 2 fractional worksBig Data and Business Intelligence: 1 fractional works
Sociology and Political ScienceMarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management1 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Digital Marketing and Social Media Sociology and Political Science 5 works
  2. 2 Consumer Behavior in Brand Consumption and Identification Marketing 5 works
  3. 3 Technology Adoption and User Behaviour Information Systems and Management 3 works
  4. 4 Consumer Retail Behavior Studies Marketing 3 works
  5. 5 Diverse Aspects of Tourism Research Sociology and Political Science 2 works
  6. 6 Environmental Sustainability in Business Marketing 2 works
  7. 7 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 2 works
  8. 8 Service and Product Innovation Marketing 2 works
  9. 9 Business and Management Studies Information Systems and Management 2 works
  10. 10 Big Data and Business Intelligence Management Information Systems 1 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available51.3%not open48.7%

World: 28% of research is openly available.

with international co-authors26.0%domestic only74.0%

World: 19% is written across borders.

How has Instituto Português de Administração de Marketing's research output changed?

Output in 2018–2022 was 333% higher than in 2013–2017.

20002005201020152020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Porto

All research institutions in Porto

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.