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Researcher · Vrije Universiteit Brussel · Belgium

Malaika Brengman

Malaika Brengman publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Retail Behavior Studies, Digital Marketing and Social Media and Technology Adoption and User Behaviour.

ORCID 0000-0001-9860-7107 OpenAlex
World rank
#305,363
of 7,710,434 ranked researchers
Rank in Belgium
#2,418
of 67,186
Works
197
Citations
3.5k
Citations per work
18.0
h-index
34
i10-index 54Top 3.3% in Marketing
Malaika Brengman

What does Malaika Brengman research?

Malaika Brengman's work is mostly in Business, Management and Accounting (34%), Social Sciences (12%), Decision Sciences (7%).

Social Sciences: 119 works · 60.4% of their workBusiness, Management and Accounting: 66 works · 33.7% of their workMarketing: 57 works · 28.8% of their workOrganizational Behavior and Human Resource Management: 10 works · 4.9% of their workSocial Sciences: 24 works · 12.3% of their workSociology and Political Science: 24 works · 12.3% of their workDecision Sciences: 15 works · 7.4% of their workInformation Systems and Management: 15 works · 7.4% of their workPsychology: 14 works · 7.0% of their workSocial Psychology: 14 works · 7.0% of their workEverything else: 71 works · 35.9% of their workPhysical Sciences: 7 works · 3.7% of their workComputer Science: 7 works · 3.7% of their workHuman-Computer Interaction: 7 works · 3.7% of their workTHEIR WORKMalaika Brengman197works
Physical Sciences4%Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6633.7%
    2. Social Sciences2412.3%
    3. Decision Sciences157.4%
    4. Psychology147.0%
  2. Everything else7135.9%
    1. Computer Science73.7%
  1. 1Marketing29% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Information Systems and Management7% of their works
  4. 4Social Psychology7% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Human-Computer Interaction4% of their works

Research topics

Which keywords describe Malaika Brengman's research?

The keywords of their largest research topics: Customer Experience, Impulse Buying, Multichannel Retailing, User Satisfaction, Electronic Word-of-Mouth, Social Media, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Customer Experience852 topics
  2. Impulse Buying741 topic
  3. Multichannel Retailing741 topic
  4. User Satisfaction482 topics
  5. Electronic Word-of-Mouth341 topic
  6. Social Media341 topic
  7. Information Systems321 topic
  8. Technology Acceptance Model321 topic
  9. Brand Trust291 topic
  10. Consumer Behavior291 topic
  11. Customer Satisfaction201 topic
  12. Service Quality201 topic
  13. Color Psychology161 topic
  14. Kansei Engineering161 topic
  15. Embodiment121 topic
  16. Presence121 topic
  17. Artificial Intelligence111 topic
  18. Service Robots111 topic

Where does Malaika Brengman work?

Malaika Brengman's main affiliation in the publication record is Vrije Universiteit Brussel, Belgium.

How many publications and citations does Malaika Brengman have?

OpenAlex counts 197 works and 3,539 citations for Malaika Brengman, an h-index of 34, ranking #305,363 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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