Malcolm Wright
Malcolm Wright publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.
- World rank
- #200,358 of 1,633,909 ranked researchers
- Rank in New Zealand
- #624 of 4,714
- Works
- 32
- Citations
- 202
- Citations per work
- 6.3
What does Malcolm Wright research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science16% of their works
- 2Marketing14% of their works
- 3Organizational Behavior and Human Resource Management14% of their works
- 4Organic Chemistry11% of their works
- 5Molecular Biology5% of their works
- 6Surgery5% of their works
Research topics
Which keywords describe Malcolm Wright's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Response Rates and Self-Regulation.
- Sesquiterpene Lactones
- Fungal Pathogens
- Drug Discovery
- Theory of Planned Behaviour
- Self-Regulation
- Social Media
- Consumer Behavior
- Service Quality
- Customer Satisfaction
- Brand Trust
- Electronic Word-of-Mouth
- Response Rates
- Survey Methodology
- Cancer
- Endophytic Fungi
- Peptide Synthesis
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 16 words, with their numbers
- Customer Satisfaction51 topic
- Service Quality51 topic
- Brand Trust31 topic
- Consumer Behavior31 topic
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Response Rates21 topic
- Self-Regulation21 topic
- Survey Methodology21 topic
- Theory of Planned Behaviour21 topic
- Cancer11 topic
- Drug Discovery11 topic
- Endophytic Fungi11 topic
- Fungal Pathogens11 topic
- Peptide Synthesis11 topic
- Sesquiterpene Lactones11 topic
Where does Malcolm Wright work?
Malcolm Wright's main affiliation in the publication record is Massey University, New Zealand.
How many publications and citations does Malcolm Wright have?
Science Explorer counts 32 works and 202 citations for Malcolm Wright, ranking #200,358 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.