Science Explorer Back to mapMap
Discussion
Researcher · HEC Montréal · Canada

Marcelo Vinhal Nepomuceno

Marcelo Vinhal Nepomuceno publishes mostly in Marketing, Sociology and Political Science and Experimental and Cognitive Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Evolutionary Psychology and Human Behavior and Digital Marketing and Social Media.

ORCID 0000-0001-5150-6675 OpenAlex
World rank
#702,659
of 7,710,434 ranked researchers
Rank in Canada
#24,301
of 183,316
Works
61
Citations
1.5k
Citations per work
24.5
h-index
19
i10-index 25Top 14% in Marketing
Marcelo Vinhal Nepomuceno

What does Marcelo Vinhal Nepomuceno research?

Marcelo Vinhal Nepomuceno's work is mostly in Business, Management and Accounting (32%), Psychology (19%), Social Sciences (16%).

Social Sciences: 41 works · 67.4% of their workBusiness, Management and Accounting: 20 works · 32.0% of their workMarketing: 17 works · 27.1% of their workOrganizational Behavior and Human Resource Management: 3 works · 4.9% of their workPsychology: 12 works · 19.4% of their workExperimental and Cognitive Psychology: 6 works · 10.4% of their workSocial Psychology: 5 works · 9.0% of their workSocial Sciences: 10 works · 16.0% of their workSociology and Political Science: 10 works · 16.0% of their workEverything else: 17 works · 28.4% of their workLife Sciences: 3 works · 4.2% of their workBiochemistry, Genetics and Molecular Biology: 3 works · 4.2% of their workMolecular Biology: 3 works · 4.2% of their workTHEIR WORKMarcelo VinhalNepomuceno61works
Life Sciences4%Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2032.0%
    2. Psychology1219.4%
    3. Social Sciences1016.0%
  2. Everything else1728.4%
    1. Biochemistry, Genetics and Molecular Biology34.2%
  1. 1Marketing27% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Experimental and Cognitive Psychology10% of their works
  4. 4Social Psychology9% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Molecular Biology4% of their works

Research topics

Which keywords describe Marcelo Vinhal Nepomuceno's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Testosterone, Evolutionary Psychology, Human Behavior, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior312 topics
  2. Brand Equity231 topic
  3. Brand Trust231 topic
  4. Testosterone202 topics
  5. Evolutionary Psychology151 topic
  6. Human Behavior151 topic
  7. Electronic Word-of-Mouth121 topic
  8. Social Media121 topic
  9. Environmental Innovation81 topic
  10. Green Consumption81 topic
  11. Customer Satisfaction71 topic
  12. Service Quality71 topic
  13. Congenital Adrenal Hyperplasia61 topic
  14. Steroid 21-Hydroxylase Deficiency61 topic
  15. Aging Men51 topic
  16. Environmental Attitudes51 topic
  17. Hormone Therapy51 topic
  18. Pro-environmental Behavior51 topic

Where does Marcelo Vinhal Nepomuceno work?

Marcelo Vinhal Nepomuceno's main affiliation in the publication record is HEC Montréal, Canada.

How many publications and citations does Marcelo Vinhal Nepomuceno have?

OpenAlex counts 61 works and 1,494 citations for Marcelo Vinhal Nepomuceno, an h-index of 19, ranking #702,659 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Marcelo Vinhal Nepomuceno. Posts are plain text and can be reported.