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Researcher · University of Vaasa · Finland

Maria Sääksjärvi

Maria Sääksjärvi publishes mostly in Marketing, Social Psychology and Management Science and Operations Research, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Consumer Market Behavior and Pricing.

OpenAlex
World rank
#1,056,007
of 1,633,909 ranked researchers
Rank in Finland
#5,957
of 8,199
Works
15
Citations
77
Citations per work
5.1

What does Maria Sääksjärvi research?

Marketing: 42.1%Social Psychology: 15.8%Management Science and Operations Research: 10.5%Applied Psychology: 10.5%other fields: 21.1%42%top field
Marketing42.1%Social Psychology15.8%Management Science and Operations Research10.5%Applied Psychology10.5%other fields21.1%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing42% of their works
  2. 2Social Psychology16% of their works
  3. 3Management Science and Operations Research10% of their works
  4. 4Applied Psychology10% of their works
  5. 5Sensory Systems5% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Maria Sääksjärvi's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Agent-Based Modeling, Color Psychology, Customer Experience, Innovation Diffusion and Kansei Engineering.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior52 topics
  2. Brand Equity31 topic
  3. Brand Trust31 topic
  4. Agent-Based Modeling21 topic
  5. Color Psychology21 topic
  6. Customer Experience21 topic
  7. Innovation Diffusion21 topic
  8. Kansei Engineering21 topic
  9. Marketing Strategies21 topic
  10. Multichannel Retailing21 topic
  11. Retail Economics21 topic
  12. Self-Regulation21 topic
  13. Theory of Planned Behaviour21 topic
  14. COVID-1911 topic
  15. Mass Customization11 topic
  16. Olfactory Dysfunction11 topic
  17. Product Modularity11 topic

Where does Maria Sääksjärvi work?

Maria Sääksjärvi's main affiliation in the publication record is University of Vaasa, Finland.

How many publications and citations does Maria Sääksjärvi have?

Science Explorer counts 15 works and 77 citations for Maria Sääksjärvi, ranking #1,056,007 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.