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Researcher · Victoria University · Australia

Maxwell K. Winchester

Maxwell K. Winchester publishes mostly in Marketing, Education and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Digital Marketing and Social Media.

ORCID 0000-0001-5458-517X OpenAlex
World rank
#1,730,996
of 7,710,434 ranked researchers
Rank in Australia
#52,267
of 140,210
Works
49
Citations
437
Citations per work
8.9
h-index
14
i10-index 17Top 25% in Marketing
Maxwell K. Winchester

What does Maxwell K. Winchester research?

Maxwell K. Winchester's work is mostly in Business, Management and Accounting (42%), Social Sciences (28%), Economics, Econometrics and Finance (5%).

Social Sciences: 36 works · 74.4% of their workBusiness, Management and Accounting: 20 works · 41.6% of their workMarketing: 15 works · 29.6% of their workStrategy and Management: 4 works · 7.2% of their workOrganizational Behavior and Human Resource Management: 2 works · 4.8% of their workSocial Sciences: 14 works · 28.0% of their workEducation: 9 works · 19.2% of their workSociology and Political Science: 4 works · 8.8% of their workEconomics, Econometrics and Finance: 2 works · 4.8% of their workEconomics and Econometrics: 2 works · 4.8% of their workEverything else: 13 works · 25.6% of their workTHEIR WORKMaxwell K.Winchester49works
Social Sciences74%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2041.6%
    2. Social Sciences1428.0%
    3. Economics, Econometrics and Finance24.8%
  2. Everything else1325.6%
  1. 1Marketing30% of their works
  2. 2Education19% of their works
  3. 3Sociology and Political Science9% of their works
  4. 4Strategy and Management7% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Maxwell K. Winchester's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Electronic Word-of-Mouth, Social Media and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior313 topics
  2. Brand Equity141 topic
  3. Brand Trust141 topic
  4. Marketing Strategies121 topic
  5. Retail Economics121 topic
  6. Electronic Word-of-Mouth81 topic
  7. Social Media81 topic
  8. Customer Satisfaction61 topic
  9. Service Quality61 topic
  10. Journal Writing51 topic
  11. Reflective Practice51 topic
  12. Wine Choice51 topic
  13. Wine Tourism51 topic
  14. Collusion41 topic
  15. Competition41 topic
  16. Customer Experience41 topic
  17. Multichannel Retailing41 topic

Where does Maxwell K. Winchester work?

Maxwell K. Winchester's main affiliation in the publication record is Victoria University, Australia.

How many publications and citations does Maxwell K. Winchester have?

OpenAlex counts 49 works and 437 citations for Maxwell K. Winchester, an h-index of 14, ranking #1,730,996 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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