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Researcher · Gedik University · Türkiye

Merve Yanar Gürce

Merve Yanar Gürce publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Environmental Sustainability in Business.

ORCID 0000-0002-9616-1815 OpenAlex
World rank
#3,632,288
of 7,710,434 ranked researchers
Rank in Türkiye
#25,704
of 117,622
Works
29
Citations
111
Citations per work
3.8
h-index
6
i10-index 5Top 68% in Marketing
Merve Yanar Gürce

What does Merve Yanar Gürce research?

Merve Yanar Gürce's work is mostly in Business, Management and Accounting (31%), Social Sciences (18%), Computer Science (4%).

Social Sciences: 15 works · 53.3% of their workBusiness, Management and Accounting: 9 works · 31.2% of their workMarketing: 6 works · 19.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 7.8% of their workStrategy and Management: 1 works · 3.9% of their workSocial Sciences: 5 works · 18.2% of their workSociology and Political Science: 5 works · 18.2% of their workDecision Sciences: 1 works · 3.9% of their workInformation Systems and Management: 1 works · 3.9% of their workEverything else: 12 works · 42.8% of their workPhysical Sciences: 1 works · 3.9% of their workComputer Science: 1 works · 3.9% of their workArtificial Intelligence: 1 works · 3.9% of their workTHEIR WORKMerve Yanar Gürce29works
Physical Sciences4%Social Sciences53%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting931.2%
    2. Social Sciences518.2%
    3. Decision Sciences13.9%
  2. Everything else1242.8%
    1. Computer Science13.9%
  1. 1Marketing20% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Artificial Intelligence4% of their works
  5. 5Information Systems and Management4% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Merve Yanar Gürce's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior143 topics
  2. Brand Equity71 topic
  3. Brand Trust71 topic
  4. Electronic Word-of-Mouth71 topic
  5. Social Media71 topic
  6. Customer Satisfaction41 topic
  7. Environmental Innovation41 topic
  8. Green Consumption41 topic
  9. Service Quality41 topic
  10. Collaborative Consumption31 topic
  11. Sharing Economy31 topic
  12. Artificial Intelligence21 topic
  13. Environmental Attitudes21 topic
  14. Incoterms21 topic
  15. Letters of Credit21 topic
  16. Pro-environmental Behavior21 topic
  17. Service Robots21 topic

Where does Merve Yanar Gürce work?

Merve Yanar Gürce's main affiliation in the publication record is Gedik University, Türkiye.

How many publications and citations does Merve Yanar Gürce have?

OpenAlex counts 29 works and 111 citations for Merve Yanar Gürce, an h-index of 6, ranking #3,632,288 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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