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Researcher · RMIT University · Australia

Michaël Beverland

Michaël Beverland publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.

ORCID 0000-0002-3142-0441 OpenAlex
World rank
#63,582
of 1,633,909 ranked researchers
Rank in Australia
#1,636
of 35,497
Works
68
Citations
493
Citations per work
7.3

What does Michaël Beverland research?

Marketing: 29.9%Strategy and Management: 11.7%Organizational Behavior and Human Resource Management: 11.7%Sociology and Political Science: 7.8%other fields: 38.9%30%top field
Marketing29.9%Strategy and Management11.7%Organizational Behavior and Human Resource Management11.7%Sociology and Political Science7.8%other fields38.9%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing30% of their works
  2. 2Strategy and Management12% of their works
  3. 3Organizational Behavior and Human Resource Management12% of their works
  4. 4Sociology and Political Science8% of their works
  5. 5Tourism, Leisure and Hospitality Management6% of their works
  6. 6Food Science5% of their works

Research topics

Which keywords describe Michaël Beverland's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Sustainability, Customer Experience, Customer Satisfaction, Electronic Word-of-Mouth and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior172 topics
  2. Brand Equity121 topic
  3. Brand Trust121 topic
  4. Sustainability92 topics
  5. Customer Experience51 topic
  6. Customer Satisfaction51 topic
  7. Electronic Word-of-Mouth51 topic
  8. Multichannel Retailing51 topic
  9. Service Quality51 topic
  10. Social Media51 topic
  11. Wine Choice51 topic
  12. Wine Tourism51 topic
  13. Food Tourism41 topic
  14. Gastronomy41 topic
  15. Innovation31 topic
  16. Institutional Theory31 topic
  17. Organizational Change31 topic
  18. Strategic Management31 topic

Where does Michaël Beverland work?

Michaël Beverland's main affiliation in the publication record is RMIT University, Australia.

How many publications and citations does Michaël Beverland have?

Science Explorer counts 68 works and 493 citations for Michaël Beverland, ranking #63,582 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.