Mobin Fatma
Mobin Fatma publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Corporate Social Responsibility Reporting and Digital Marketing and Social Media.
- World rank
- #30,769 of 7,710,434 ranked researchers
- Rank in Saudi Arabia
- #96 of 25,688
- Works
- 55
- Citations
- 3.1k
- Citations per work
- 57.1
What does Mobin Fatma research?
Mobin Fatma's work is mostly in Business, Management and Accounting (74%), Social Sciences (17%), Decision Sciences (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences5497.5%
- Business, Management and Accounting4174.4%
- Social Sciences1017.3%
- Decision Sciences35.8%
- Everything else11.9%
- Physical Sciences00.6%
- Computer Science00.6%
- 1Marketing38% of their works
- 2Strategy and Management19% of their works
- 3Sociology and Political Science17% of their works
- 4Organizational Behavior and Human Resource Management17% of their works
- 5Information Systems and Management6% of their works
- 6Artificial Intelligence1% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Corporate Social Responsibility Reporting
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Ethics in Business and Education
- Corporate Identity and Reputation
- Technology Adoption and User Behaviour
Which keywords describe Mobin Fatma's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Business Ethics, Financial Performance, Corporate Social Responsibility, Electronic Word-of-Mouth and Social Media.
- Organizational Identity
- Corporate Reputation
- Ethical Decision Making
- Customer Satisfaction
- Environmental Innovation
- Social Media
- Corporate Social Responsibility
- Business Ethics
- Brand Equity
- Consumer Behavior
- Brand Trust
- Financial Performance
- Electronic Word-of-Mouth
- Stakeholder Theory
- Green Consumption
- Service Quality
- Moral Identity
- Information Systems
- Technology Acceptance Model
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior562 topics
- Brand Equity321 topic
- Brand Trust321 topic
- Business Ethics302 topics
- Financial Performance292 topics
- Corporate Social Responsibility251 topic
- Electronic Word-of-Mouth251 topic
- Social Media251 topic
- Stakeholder Theory251 topic
- Environmental Innovation241 topic
- Green Consumption241 topic
- Customer Satisfaction221 topic
- Service Quality221 topic
- Ethical Decision Making51 topic
- Moral Identity51 topic
- Corporate Reputation41 topic
- Information Systems41 topic
- Organizational Identity41 topic
- Technology Acceptance Model41 topic
Where does Mobin Fatma work?
Mobin Fatma's main affiliation in the publication record is Prince Sultan University, Saudi Arabia.
How many publications and citations does Mobin Fatma have?
OpenAlex counts 55 works and 3,139 citations for Mobin Fatma, an h-index of 31, ranking #30,769 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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