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Researcher · Nofima · Norway

Morten Heide

Morten Heide publishes mostly in Marketing, Food Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Culinary Culture and Tourism and Sensory Analysis and Statistical Methods.

OpenAlex
World rank
#637,772
of 7,710,434 ranked researchers
Rank in Norway
#3,990
of 33,005
Works
82
Citations
1.8k
Citations per work
22.1
h-index
23
i10-index 31Top 9.4% in Marketing
Morten Heide

What does Morten Heide research?

Morten Heide's work is mostly in Business, Management and Accounting (24%), Agricultural and Biological Sciences (18%), Psychology (4%).

Everything else: 41 works · 49.4% of their workSocial Sciences: 27 works · 32.5% of their workBusiness, Management and Accounting: 20 works · 24.3% of their workMarketing: 14 works · 17.6% of their workStrategy and Management: 5 works · 6.7% of their workPsychology: 3 works · 4.1% of their workSocial Psychology: 3 works · 4.1% of their workSocial Sciences: 3 works · 4.1% of their workSociology and Political Science: 3 works · 4.1% of their workLife Sciences: 15 works · 18.1% of their workAgricultural and Biological Sciences: 15 works · 18.1% of their workFood Science: 11 works · 14.0% of their workAnimal Science and Zoology: 3 works · 4.1% of their workTHEIR WORKMorten Heide82works
Life Sciences18%Social Sciences32%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else4149.4%
    1. Business, Management and Accounting2024.3%
    2. Psychology34.1%
    3. Social Sciences34.1%
    1. Agricultural and Biological Sciences1518.1%
  1. 1Marketing18% of their works
  2. 2Food Science14% of their works
  3. 3Strategy and Management7% of their works
  4. 4Sociology and Political Science4% of their works
  5. 5Social Psychology4% of their works
  6. 6Animal Science and Zoology4% of their works

Research topics

Which keywords describe Morten Heide's research?

The keywords of their largest research topics: Consumer Behavior, Consumer Perception, Sustainability, Brand Equity, Brand Trust, Food Tourism, Gastronomy and Food Choice.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior202 topics
  2. Consumer Perception193 topics
  3. Sustainability192 topics
  4. Brand Equity141 topic
  5. Brand Trust141 topic
  6. Food Tourism131 topic
  7. Gastronomy131 topic
  8. Food Choice91 topic
  9. Sensory Analysis91 topic
  10. Customer Experience81 topic
  11. Multichannel Retailing81 topic
  12. Meat Quality61 topic
  13. Protein Oxidation61 topic
  14. Wine Choice61 topic
  15. Wine Tourism61 topic
  16. Customer Satisfaction51 topic
  17. Service Quality51 topic
  18. Consumer Acceptance41 topic
  19. Ultra-Processed Foods41 topic

Where does Morten Heide work?

Morten Heide's main affiliation in the publication record is Nofima, Norway.

How many publications and citations does Morten Heide have?

OpenAlex counts 82 works and 1,809 citations for Morten Heide, an h-index of 23, ranking #637,772 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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