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Researcher · Sampoerna University · Indonesia

Muhammad Gunawan Alif

Muhammad Gunawan Alif publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Behavior and Marketing Influence.

ORCID 0000-0003-0472-3364 OpenAlex
World rank
#4,236,428
of 7,710,434 ranked researchers
Rank in Indonesia
#27,199
of 148,020
Works
38
Citations
36
Citations per work
0.9
h-index
3
i10-index 1Top 73% in Sociology and Political Science
Muhammad Gunawan Alif

What does Muhammad Gunawan Alif research?

Muhammad Gunawan Alif's work is mostly in Business, Management and Accounting (32%), Social Sciences (32%), Decision Sciences (11%).

Social Sciences: 29 works · 75.3% of their workBusiness, Management and Accounting: 12 works · 32.0% of their workMarketing: 9 works · 22.6% of their workOrganizational Behavior and Human Resource Management: 4 works · 9.4% of their workSocial Sciences: 12 works · 32.0% of their workSociology and Political Science: 9 works · 22.6% of their workDemography: 4 works · 9.4% of their workDecision Sciences: 4 works · 11.3% of their workInformation Systems and Management: 4 works · 11.3% of their workEverything else: 8 works · 20.9% of their workHealth Sciences: 1 works · 3.8% of their workHealth Professions: 1 works · 3.8% of their workGeneral Health Professions: 1 works · 3.8% of their workTHEIR WORKMuhammad GunawanAlif38works
Health Sciences4%Social Sciences75%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1232.0%
    2. Social Sciences1232.0%
    3. Decision Sciences411.3%
  2. Everything else820.9%
    1. Health Professions13.8%
  1. 1Sociology and Political Science23% of their works
  2. 2Marketing23% of their works
  3. 3Information Systems and Management11% of their works
  4. 4Demography9% of their works
  5. 5Organizational Behavior and Human Resource Management9% of their works
  6. 6General Health Professions4% of their works

Research topics

Which keywords describe Muhammad Gunawan Alif's research?

The keywords of their largest research topics: E-commerce, Online Shopping, Social Media, Consumer Behavior, Customer Satisfaction, Consumer Engagement, Electronic Word-of-Mouth and Information Systems.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 21 words, with their numbers
  1. E-commerce102 topics
  2. Online Shopping102 topics
  3. Social Media102 topics
  4. Consumer Behavior72 topics
  5. Customer Satisfaction72 topics
  6. Consumer Engagement61 topic
  7. Electronic Word-of-Mouth61 topic
  8. Information Systems61 topic
  9. Technology Acceptance Model61 topic
  10. Brand Image41 topic
  11. COVID-1941 topic
  12. Pandemic41 topic
  13. Purchase Decision41 topic
  14. Brand Equity31 topic
  15. Brand Trust31 topic
  16. Perceived Value31 topic
  17. Relationship Marketing31 topic
  18. Customer Experience21 topic
  19. Food Insecurity21 topic
  20. Health Outcomes21 topic
  21. Multichannel Retailing21 topic

Where does Muhammad Gunawan Alif work?

Muhammad Gunawan Alif's main affiliation in the publication record is Sampoerna University, Indonesia.

How many publications and citations does Muhammad Gunawan Alif have?

OpenAlex counts 38 works and 36 citations for Muhammad Gunawan Alif, an h-index of 3, ranking #4,236,428 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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