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Researcher · Management Development Institute · India

Mukul P. Gupta

Mukul P. Gupta publishes mostly in Marketing, Electrical and Electronic Engineering and Sociology and Political Science, on topics such as Consumer Retail Behavior Studies, Marketing and Advertising Strategies and Advancements in Photolithography Techniques.

OpenAlex
World rank
#7,021,850
of 7,710,434 ranked researchers
Rank in India
#243,657
of 280,097
Works
43
Citations
113
Citations per work
2.6
h-index
6
i10-index 4Top 68% in Marketing
Mukul P. Gupta

What does Mukul P. Gupta research?

Mukul P. Gupta's work is mostly in Business, Management and Accounting (20%), Engineering (12%), Social Sciences (6%).

Everything else: 23 works · 53.3% of their workSocial Sciences: 13 works · 30.8% of their workBusiness, Management and Accounting: 9 works · 19.9% of their workMarketing: 6 works · 14.9% of their workStrategy and Management: 2 works · 5.0% of their workSocial Sciences: 3 works · 5.9% of their workSociology and Political Science: 3 works · 5.9% of their workEconomics, Econometrics and Finance: 2 works · 5.0% of their workEconomics and Econometrics: 2 works · 5.0% of their workPhysical Sciences: 5 works · 11.9% of their workEngineering: 5 works · 11.9% of their workElectrical and Electronic Engineering: 5 works · 11.9% of their workLife Sciences: 2 works · 4.0% of their workBiochemistry, Genetics and Molecular Biology: 2 works · 4.0% of their workMolecular Biology: 2 works · 4.0% of their workTHEIR WORKMukul P. Gupta43works
Life Sciences4%Physical Sciences12%Social Sciences31%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else2353.3%
    1. Business, Management and Accounting919.9%
    2. Social Sciences35.9%
    3. Economics, Econometrics and Finance25.0%
    1. Engineering511.9%
    1. Biochemistry, Genetics and Molecular Biology24.0%
  1. 1Marketing15% of their works
  2. 2Electrical and Electronic Engineering12% of their works
  3. 3Sociology and Political Science6% of their works
  4. 4Strategy and Management5% of their works
  5. 5Economics and Econometrics5% of their works
  6. 6Molecular Biology4% of their works

Research topics

Which keywords describe Mukul P. Gupta's research?

The keywords of their largest research topics: Customer Experience, Multichannel Retailing, IMC, Integrated Marketing Communication, Customer Satisfaction, Electron Beam Lithography, Electronic Word-of-Mouth and Experiential Learning.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Customer Experience71 topic
  2. Multichannel Retailing71 topic
  3. IMC41 topic
  4. Integrated Marketing Communication41 topic
  5. Customer Satisfaction31 topic
  6. Electron Beam Lithography31 topic
  7. Electronic Word-of-Mouth31 topic
  8. Experiential Learning31 topic
  9. Information Systems31 topic
  10. Interconnect31 topic
  11. Marketing Education31 topic
  12. Nanofabrication31 topic
  13. Service Quality31 topic
  14. Social Media31 topic
  15. Technology Acceptance Model31 topic
  16. Through-Silicon Via31 topic

Where does Mukul P. Gupta work?

Mukul P. Gupta's main affiliation in the publication record is Management Development Institute, India.

How many publications and citations does Mukul P. Gupta have?

OpenAlex counts 43 works and 113 citations for Mukul P. Gupta, an h-index of 6, ranking #7,021,850 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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