Science Explorer Back to mapMap
Discussion
Researcher · Atitus Educação · Brazil

Natália Araújo Pacheco

Natália Araújo Pacheco publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-5607-9326 OpenAlex
World rank
#5,342,194
of 7,710,434 ranked researchers
Rank in Brazil
#108,895
of 253,246
Works
32
Citations
195
Citations per work
6.1
h-index
10
i10-index 10Top 41% in Marketing
Natália Araújo Pacheco

What does Natália Araújo Pacheco research?

Natália Araújo Pacheco's work is mostly in Business, Management and Accounting (36%), Psychology (11%), Decision Sciences (7%).

Social Sciences: 19 works · 60.1% of their workBusiness, Management and Accounting: 12 works · 36.5% of their workMarketing: 7 works · 22.4% of their workOrganizational Behavior and Human Resource Management: 5 works · 14.1% of their workPsychology: 3 works · 10.6% of their workSocial Psychology: 2 works · 5.9% of their workClinical Psychology: 2 works · 4.7% of their workDecision Sciences: 2 works · 7.1% of their workInformation Systems and Management: 2 works · 7.1% of their workSocial Sciences: 2 works · 5.9% of their workSociology and Political Science: 2 works · 5.9% of their workEverything else: 13 works · 39.9% of their workTHEIR WORKNatália AraújoPacheco32works
Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1236.5%
    2. Psychology310.6%
    3. Decision Sciences27.1%
    4. Social Sciences25.9%
  2. Everything else1339.9%
  1. 1Marketing22% of their works
  2. 2Organizational Behavior and Human Resource Management14% of their works
  3. 3Information Systems and Management7% of their works
  4. 4Sociology and Political Science6% of their works
  5. 5Social Psychology6% of their works
  6. 6Clinical Psychology5% of their works

Research topics

Which keywords describe Natália Araújo Pacheco's research?

The keywords of their largest research topics: Service Quality, Customer Experience, Customer Satisfaction, Perceived Value, Impulse Buying, Multichannel Retailing, Consumer Behavior and Marketing Strategies.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Service Quality142 topics
  2. Customer Experience112 topics
  3. Customer Satisfaction111 topic
  4. Perceived Value111 topic
  5. Impulse Buying81 topic
  6. Multichannel Retailing81 topic
  7. Consumer Behavior72 topics
  8. Marketing Strategies72 topics
  9. Brand Equity51 topic
  10. Brand Trust51 topic
  11. Organizational Management51 topic
  12. Research Methods51 topic
  13. Co-Creation31 topic
  14. Obedience31 topic
  15. Social Norms31 topic
  16. Value Creation31 topic
  17. Offshoring21 topic
  18. Online Advertising21 topic
  19. Outsourcing21 topic
  20. Retail Economics21 topic

Where does Natália Araújo Pacheco work?

Natália Araújo Pacheco's main affiliation in the publication record is Atitus Educação, Brazil.

How many publications and citations does Natália Araújo Pacheco have?

OpenAlex counts 32 works and 195 citations for Natália Araújo Pacheco, an h-index of 10, ranking #5,342,194 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Natália Araújo Pacheco. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.