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Researcher · Fairfield University · United States

Nazuk Sharma

Nazuk Sharma publishes mostly in Marketing, Social Psychology and Cognitive Neuroscience, on topics such as Consumer Behavior in Brand Consumption and Identification, Aesthetic Perception and Analysis and Color perception and design.

ORCID 0000-0003-4010-6873 OpenAlex
World rank
#5,641,083
of 7,710,434 ranked researchers
Rank in United States
#1,408,677
of 1,627,098
Works
23
Citations
146
Citations per work
6.3
h-index
7
i10-index 5Top 61% in Marketing
Nazuk Sharma

What does Nazuk Sharma research?

Nazuk Sharma's work is mostly in Business, Management and Accounting (34%), Psychology (20%), Neuroscience (14%).

Social Sciences: 12 works · 53.8% of their workBusiness, Management and Accounting: 8 works · 33.8% of their workMarketing: 8 works · 33.8% of their workPsychology: 5 works · 20.0% of their workSocial Psychology: 3 works · 13.8% of their workExperimental and Cognitive Psychology: 1 works · 6.2% of their workEverything else: 6 works · 24.7% of their workLife Sciences: 3 works · 13.8% of their workNeuroscience: 3 works · 13.8% of their workCognitive Neuroscience: 3 works · 13.8% of their workPhysical Sciences: 2 works · 7.7% of their workComputer Science: 2 works · 7.7% of their workHuman-Computer Interaction: 1 works · 4.6% of their workComputer Graphics and Computer-Aided Design: 1 works · 3.1% of their workTHEIR WORKNazuk Sharma23works
Life Sciences14%Physical Sciences8%Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting833.8%
    2. Psychology520.0%
  2. Everything else624.7%
    1. Neuroscience313.8%
    1. Computer Science27.7%
  1. 1Marketing34% of their works
  2. 2Social Psychology14% of their works
  3. 3Cognitive Neuroscience14% of their works
  4. 4Experimental and Cognitive Psychology6% of their works
  5. 5Human-Computer Interaction5% of their works
  6. 6Computer Graphics and Computer-Aided Design3% of their works

Research topics

Which keywords describe Nazuk Sharma's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Aesthetic Perception, Color Psychology, Kansei Engineering, Neuroaesthetics, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Brand Trust171 topic
  2. Consumer Behavior171 topic
  3. Aesthetic Perception81 topic
  4. Color Psychology81 topic
  5. Kansei Engineering81 topic
  6. Neuroaesthetics81 topic
  7. Customer Experience31 topic
  8. Multichannel Retailing31 topic
  9. Creativity21 topic
  10. Digital Media Technology21 topic
  11. Evolutionary Psychology21 topic
  12. Human Behavior21 topic
  13. Innovation21 topic
  14. Self-Regulation21 topic
  15. Theory of Planned Behaviour21 topic
  16. Visual Communication Design21 topic

Where does Nazuk Sharma work?

Nazuk Sharma's main affiliation in the publication record is Fairfield University, United States.

How many publications and citations does Nazuk Sharma have?

OpenAlex counts 23 works and 146 citations for Nazuk Sharma, an h-index of 7, ranking #5,641,083 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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