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Researcher · Université Tunis Carthage · Tunisia

Nedra Bahri-Ammari

Nedra Bahri-Ammari publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0001-9307-9843 OpenAlex
World rank
#476,556
of 7,710,434 ranked researchers
Rank in Tunisia
#133
of 12,803
Works
34
Citations
813
Citations per work
23.9
h-index
16
i10-index 17Top 20% in Marketing
Nedra Bahri-Ammari

What does Nedra Bahri-Ammari research?

Nedra Bahri-Ammari's work is mostly in Business, Management and Accounting (40%), Social Sciences (18%), Computer Science (10%).

Social Sciences: 23 works · 67.0% of their workBusiness, Management and Accounting: 14 works · 40.0% of their workMarketing: 8 works · 24.0% of their workOrganizational Behavior and Human Resource Management: 5 works · 16.0% of their workSocial Sciences: 6 works · 18.0% of their workSociology and Political Science: 6 works · 18.0% of their workDecision Sciences: 3 works · 9.0% of their workInformation Systems and Management: 3 works · 9.0% of their workEverything else: 8 works · 23.0% of their workPhysical Sciences: 3 works · 10.0% of their workComputer Science: 3 works · 10.0% of their workComputer Vision and Pattern Recognition: 2 works · 5.0% of their workHuman-Computer Interaction: 2 works · 5.0% of their workTHEIR WORKNedraBahri-Ammari34works
Physical Sciences10%Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1440.0%
    2. Social Sciences618.0%
    3. Decision Sciences39.0%
  2. Everything else823.0%
    1. Computer Science310.0%
  1. 1Marketing24% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Organizational Behavior and Human Resource Management16% of their works
  4. 4Information Systems and Management9% of their works
  5. 5Computer Vision and Pattern Recognition5% of their works
  6. 6Human-Computer Interaction5% of their works

Research topics

Which keywords describe Nedra Bahri-Ammari's research?

The keywords of their largest research topics: Customer Satisfaction, Electronic Word-of-Mouth, Service Quality, Social Media, Customer Experience, Multichannel Retailing, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Customer Satisfaction151 topic
  2. Electronic Word-of-Mouth151 topic
  3. Service Quality151 topic
  4. Social Media151 topic
  5. Customer Experience141 topic
  6. Multichannel Retailing141 topic
  7. Information Systems91 topic
  8. Technology Acceptance Model91 topic
  9. Brand Trust51 topic
  10. Consumer Behavior51 topic
  11. Education51 topic
  12. Embodiment51 topic
  13. Presence51 topic
  14. Technology51 topic
  15. Informal Education31 topic
  16. Museum Learning31 topic

Where does Nedra Bahri-Ammari work?

Nedra Bahri-Ammari's main affiliation in the publication record is Université Tunis Carthage, Tunisia.

How many publications and citations does Nedra Bahri-Ammari have?

OpenAlex counts 34 works and 813 citations for Nedra Bahri-Ammari, an h-index of 16, ranking #476,556 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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