Nizar Souiden
Nizar Souiden publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.
- World rank
- #116,897 of 7,710,434 ranked researchers
- Rank in Canada
- #3,754 of 183,316
- Works
- 64
- Citations
- 3.4k
- Citations per work
- 53.8
What does Nizar Souiden research?
Nizar Souiden's work is mostly in Business, Management and Accounting (48%), Social Sciences (22%), Decision Sciences (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4976.7%
- Business, Management and Accounting3148.5%
- Social Sciences1422.0%
- Decision Sciences46.2%
- Everything else1523.3%
- 1Marketing28% of their works
- 2Sociology and Political Science22% of their works
- 3Organizational Behavior and Human Resource Management12% of their works
- 4Information Systems and Management6% of their works
- 5Strategy and Management5% of their works
- 6Accounting3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Halal products and consumer behavior
- Islamic Finance and Banking Studies
- Consumer Market Behavior and Pricing
Which keywords describe Nizar Souiden's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Social Media and Customer Experience.
- Retail Economics
- Islamic Banking
- Religiosity
- Technology Acceptance Model
- E-commerce
- Customer Experience
- Electronic Word-of-Mouth
- Customer Satisfaction
- Brand Equity
- Consumer Behavior
- Brand Trust
- Service Quality
- Social Media
- Multichannel Retailing
- Information Systems
- Halal Tourism
- Finance
- Marketing Strategies
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior303 topics
- Brand Equity231 topic
- Brand Trust231 topic
- Customer Satisfaction211 topic
- Service Quality211 topic
- Electronic Word-of-Mouth171 topic
- Social Media171 topic
- Customer Experience151 topic
- Multichannel Retailing151 topic
- E-commerce122 topics
- Information Systems91 topic
- Technology Acceptance Model91 topic
- Halal Tourism41 topic
- Religiosity41 topic
- Finance31 topic
- Islamic Banking31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
Where does Nizar Souiden work?
Nizar Souiden's main affiliation in the publication record is Université Laval, Canada.
How many publications and citations does Nizar Souiden have?
OpenAlex counts 64 works and 3,441 citations for Nizar Souiden, an h-index of 27, ranking #116,897 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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