Science Explorer Back to mapMap
Discussion
Researcher · Zambia Forestry College · Zambia

Norman A. Hart

Norman A. Hart publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Marketing and Advertising Strategies, Management and Marketing Education and Digital Innovation in Industries.

OpenAlex
World rank
#3,632,887
of 7,710,434 ranked researchers
Rank in Zambia
#531
of 1,076
Works
19
Citations
119
Citations per work
6.3
h-index
6
i10-index 4Top 68% in Marketing
Norman A. Hart

What does Norman A. Hart research?

Norman A. Hart's work is mostly in Business, Management and Accounting (66%), Social Sciences (16%), Arts and Humanities (3%).

Social Sciences: 16 works · 84.5% of their workBusiness, Management and Accounting: 12 works · 65.7% of their workMarketing: 6 works · 31.3% of their workStrategy and Management: 4 works · 18.8% of their workManagement of Technology and Innovation: 3 works · 15.6% of their workSocial Sciences: 3 works · 15.7% of their workSociology and Political Science: 2 works · 9.4% of their workCommunication: 1 works · 6.3% of their workArts and Humanities: 1 works · 3.1% of their workMuseology: 1 works · 3.1% of their workEverything else: 3 works · 15.5% of their workTHEIR WORKNorman A. Hart19works
Social Sciences84%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1265.7%
    2. Social Sciences315.7%
    3. Arts and Humanities13.1%
  2. Everything else315.5%
  1. 1Marketing31% of their works
  2. 2Strategy and Management19% of their works
  3. 3Management of Technology and Innovation16% of their works
  4. 4Sociology and Political Science9% of their works
  5. 5Communication6% of their works
  6. 6Museology3% of their works

Research topics

Which keywords describe Norman A. Hart's research?

The keywords of their largest research topics: IMC, Integrated Marketing Communication, Digital Transformation, Social Media, Experiential Learning, Marketing Education, Artificial Intelligence and Business Models.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. IMC101 topic
  2. Integrated Marketing Communication101 topic
  3. Digital Transformation42 topics
  4. Social Media42 topics
  5. Experiential Learning31 topic
  6. Marketing Education31 topic
  7. Artificial Intelligence21 topic
  8. Business Models21 topic
  9. Consumer Engagement21 topic
  10. Crisis Communication21 topic
  11. Electronic Word-of-Mouth21 topic
  12. Foreign Direct Investment21 topic
  13. Innovation21 topic
  14. Institutional Environment21 topic
  15. Public Relations21 topic
  16. Strategic Management21 topic
  17. Dictionaries11 topic
  18. Lexicography11 topic

Where does Norman A. Hart work?

Norman A. Hart's main affiliation in the publication record is Zambia Forestry College, Zambia.

How many publications and citations does Norman A. Hart have?

OpenAlex counts 19 works and 119 citations for Norman A. Hart, an h-index of 6, ranking #3,632,887 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Norman A. Hart. Posts are plain text and can be reported.