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Researcher · Bansomdejchaopraya Rajabhat University · Thailand

Nusanee Meekaewkunchorn

Nusanee Meekaewkunchorn publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Customer Service Quality and Loyalty.

ORCID 0000-0002-5786-573X OpenAlex
World rank
#3,729,560
of 7,710,434 ranked researchers
Rank in Thailand
#9,026
of 23,698
Works
55
Citations
652
Citations per work
11.9
h-index
5
i10-index 4Top 53% in Sociology and Political Science
Nusanee Meekaewkunchorn

What does Nusanee Meekaewkunchorn research?

Nusanee Meekaewkunchorn's work is mostly in Business, Management and Accounting (32%), Social Sciences (19%), Decision Sciences (11%).

Social Sciences: 34 works · 61.9% of their workBusiness, Management and Accounting: 18 works · 32.1% of their workMarketing: 9 works · 16.0% of their workOrganizational Behavior and Human Resource Management: 5 works · 9.2% of their workStrategy and Management: 4 works · 6.9% of their workSocial Sciences: 11 works · 19.1% of their workSociology and Political Science: 11 works · 19.1% of their workDecision Sciences: 6 works · 10.7% of their workInformation Systems and Management: 6 works · 10.7% of their workEverything else: 18 works · 32.8% of their workPhysical Sciences: 3 works · 5.3% of their workComputer Science: 3 works · 5.3% of their workArtificial Intelligence: 3 works · 5.3% of their workTHEIR WORKNusaneeMeekaewkunchorn55works
Physical Sciences5%Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1832.1%
    2. Social Sciences1119.1%
    3. Decision Sciences610.7%
  2. Everything else1832.8%
    1. Computer Science35.3%
  1. 1Sociology and Political Science19% of their works
  2. 2Marketing16% of their works
  3. 3Information Systems and Management11% of their works
  4. 4Organizational Behavior and Human Resource Management9% of their works
  5. 5Strategy and Management7% of their works
  6. 6Artificial Intelligence5% of their works

Research topics

Which keywords describe Nusanee Meekaewkunchorn's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Customer Satisfaction, Perceived Value, Service Quality and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth171 topic
  2. Social Media171 topic
  3. Information Systems141 topic
  4. Technology Acceptance Model141 topic
  5. Customer Satisfaction122 topics
  6. Perceived Value81 topic
  7. Service Quality81 topic
  8. Customer Experience71 topic
  9. Multichannel Retailing71 topic
  10. Cross-Border E-Commerce41 topic
  11. Environmental Innovation41 topic
  12. Green Consumption41 topic
  13. Logistics41 topic
  14. Machine Learning41 topic
  15. Smart Cities41 topic
  16. Entrepreneurial Orientation31 topic
  17. Opportunity Recognition31 topic

Where does Nusanee Meekaewkunchorn work?

Nusanee Meekaewkunchorn's main affiliation in the publication record is Bansomdejchaopraya Rajabhat University, Thailand.

How many publications and citations does Nusanee Meekaewkunchorn have?

OpenAlex counts 55 works and 652 citations for Nusanee Meekaewkunchorn, an h-index of 5, ranking #3,729,560 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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