Obinna C. Ojiaku
Obinna C. Ojiaku publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Customer Service Quality and Loyalty and Digital Marketing and Social Media.
- World rank
- #2,715,001 of 7,710,434 ranked researchers
- Rank in Nigeria
- #3,769 of 26,141
- Works
- 23
- Citations
- 218
- Citations per work
- 9.5
What does Obinna C. Ojiaku research?
Obinna C. Ojiaku's work is mostly in Business, Management and Accounting (38%), Decision Sciences (22%), Social Sciences (20%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1880.0%
- Business, Management and Accounting938.2%
- Decision Sciences521.8%
- Social Sciences520.0%
- Everything else314.5%
- Physical Sciences15.5%
- 1Marketing22% of their works
- 2Sociology and Political Science20% of their works
- 3Information Systems and Management18% of their works
- 4Organizational Behavior and Human Resource Management16% of their works
- 5Management, Monitoring, Policy and Law6% of their works
- 6Management Science and Operations Research4% of their works
Research topics
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Environmental Education and Sustainability
- Consumer Behavior in Brand Consumption and Identification
- Entrepreneurship Studies and Influences
- Consumer Retail Behavior Studies
Which keywords describe Obinna C. Ojiaku's research?
The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Customer Satisfaction, Electronic Word-of-Mouth, Service Quality, Social Media, Consumer Behavior and Environmental Innovation.
- Multichannel Retailing
- Customer Experience
- Environmental Attitudes
- Brand Equity
- Environmental Innovation
- Social Media
- Electronic Word-of-Mouth
- Technology Acceptance Model
- Information Systems
- Customer Satisfaction
- Service Quality
- Consumer Behavior
- Green Consumption
- Brand Trust
- Pro-environmental Behavior
- Entrepreneurial Orientation
- Opportunity Recognition
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Information Systems101 topic
- Technology Acceptance Model101 topic
- Customer Satisfaction81 topic
- Electronic Word-of-Mouth81 topic
- Service Quality81 topic
- Social Media81 topic
- Consumer Behavior72 topics
- Environmental Innovation41 topic
- Green Consumption41 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Environmental Attitudes31 topic
- Pro-environmental Behavior31 topic
- Customer Experience21 topic
- Entrepreneurial Orientation21 topic
- Multichannel Retailing21 topic
- Opportunity Recognition21 topic
Where does Obinna C. Ojiaku work?
Obinna C. Ojiaku's main affiliation in the publication record is Nnamdi Azikiwe University, Nigeria.
How many publications and citations does Obinna C. Ojiaku have?
OpenAlex counts 23 works and 218 citations for Obinna C. Ojiaku, an h-index of 6, ranking #2,715,001 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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