P. C. Lai
P. C. Lai publishes mostly in Sociology and Political Science, Information Systems and Management and Electrical and Electronic Engineering, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Digital Platforms and Economics.
- World rank
- #1,184,278 of 7,710,434 ranked researchers
- Rank in Malaysia
- #4,227 of 41,196
- Works
- 33
- Citations
- 1.5k
- Citations per work
- 46.3
What does P. C. Lai research?
P. C. Lai's work is mostly in Business, Management and Accounting (16%), Social Sciences (13%), Decision Sciences (11%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Everything else1545.4%
- Social Sciences1340.6%
- Business, Management and Accounting516.5%
- Social Sciences412.7%
- Decision Sciences411.4%
- Physical Sciences514.0%
- Engineering38.9%
- Computer Science25.1%
- 1Sociology and Political Science13% of their works
- 2Information Systems and Management11% of their works
- 3Electrical and Electronic Engineering9% of their works
- 4Marketing9% of their works
- 5Strategy and Management8% of their works
- 6Artificial Intelligence5% of their works
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Digital Platforms and Economics
- Electronic Packaging and Soldering Technologies
- FinTech, Crowdfunding, Digital Finance
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Blockchain Technology Applications and Security
Which keywords describe P. C. Lai's research?
The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Platform Competition, Two-Sided Markets, Crowdfunding and Customer Experience.
- Internet of Things
- Multichannel Retailing
- Interfacial Reactions
- Fintech
- Customer Experience
- Two-Sided Markets
- Social Media
- Technology Acceptance Model
- Information Systems
- Electronic Word-of-Mouth
- Platform Competition
- Crowdfunding
- Environmental Innovation
- Green Consumption
- Lead-free Solders
- Blockchain
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 16 words, with their numbers
- Information Systems91 topic
- Technology Acceptance Model91 topic
- Electronic Word-of-Mouth81 topic
- Social Media81 topic
- Platform Competition51 topic
- Two-Sided Markets51 topic
- Crowdfunding31 topic
- Customer Experience31 topic
- Environmental Innovation31 topic
- Fintech31 topic
- Green Consumption31 topic
- Interfacial Reactions31 topic
- Lead-free Solders31 topic
- Multichannel Retailing31 topic
- Blockchain21 topic
- Internet of Things21 topic
Where does P. C. Lai work?
P. C. Lai's main affiliation in the publication record is Universiti Tun Abdul Razak, Malaysia.
How many publications and citations does P. C. Lai have?
OpenAlex counts 33 works and 1,527 citations for P. C. Lai, an h-index of 11, ranking #1,184,278 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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