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Researcher · Wright State University · United States

Pola B. Gupta

Pola B. Gupta publishes mostly in Marketing, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Management and Marketing Education and Customer Service Quality and Loyalty.

ORCID 0000-0002-8739-8757 OpenAlex
World rank
#709,915
of 7,710,434 ranked researchers
Rank in United States
#239,706
of 1,627,098
Works
31
Citations
2k
Citations per work
65.8
h-index
16
i10-index 21Top 20% in Marketing
Pola B. Gupta

What does Pola B. Gupta research?

Pola B. Gupta's work is mostly in Business, Management and Accounting (50%), Decision Sciences (6%), Economics, Econometrics and Finance (6%).

Social Sciences: 21 works · 68.0% of their workBusiness, Management and Accounting: 16 works · 50.0% of their workMarketing: 9 works · 29.8% of their workManagement of Technology and Innovation: 3 works · 10.7% of their workOrganizational Behavior and Human Resource Management: 3 works · 9.5% of their workDecision Sciences: 2 works · 6.0% of their workInformation Systems and Management: 2 works · 6.0% of their workEconomics, Econometrics and Finance: 2 works · 6.0% of their workEconomics and Econometrics: 2 works · 6.0% of their workSocial Sciences: 2 works · 6.0% of their workSociology and Political Science: 2 works · 6.0% of their workEverything else: 10 works · 32.0% of their workTHEIR WORKPola B. Gupta31works
Social Sciences68%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1650.0%
    2. Decision Sciences26.0%
    3. Economics, Econometrics and Finance26.0%
    4. Social Sciences26.0%
  2. Everything else1032.0%
  1. 1Marketing30% of their works
  2. 2Management of Technology and Innovation11% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Sociology and Political Science6% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Information Systems and Management6% of their works

Research topics

Which keywords describe Pola B. Gupta's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Experiential Learning, Marketing Education, Service Quality and Marketing Strategies.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior172 topics
  2. Brand Equity121 topic
  3. Brand Trust121 topic
  4. Customer Satisfaction71 topic
  5. Experiential Learning71 topic
  6. Marketing Education71 topic
  7. Service Quality71 topic
  8. Marketing Strategies51 topic
  9. Retail Economics51 topic
  10. Customer Experience41 topic
  11. Multichannel Retailing41 topic
  12. Electronic Word-of-Mouth31 topic
  13. Ethical Decision Making31 topic
  14. Moral Identity31 topic
  15. Narrative Persuasion31 topic
  16. Social Media31 topic
  17. Transportation31 topic

Where does Pola B. Gupta work?

Pola B. Gupta's main affiliation in the publication record is Wright State University, United States.

How many publications and citations does Pola B. Gupta have?

OpenAlex counts 31 works and 2,041 citations for Pola B. Gupta, an h-index of 16, ranking #709,915 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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