Rajat Roy
Rajat Roy publishes mostly in Marketing, Applied Psychology and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions and Consumer Market Behavior and Pricing.
- World rank
- #1,431,328 of 1,633,909 ranked researchers
- Rank in Australia
- #32,676 of 35,497
- Works
- 16
- Citations
- 38
- Citations per work
- 2.4
What does Rajat Roy research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing50% of their works
- 2Applied Psychology19% of their works
- 3Literature and Literary Theory6% of their works
- 4Experimental and Cognitive Psychology6% of their works
- 5Sociology and Political Science6% of their works
- 6Social Psychology6% of their works
Research topics
Which keywords describe Rajat Roy's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Self-Regulation, Theory of Planned Behaviour, Emotion, Marketing Strategies and Retail Economics.
- Transportation
- Multichannel Retailing
- Indian cinema
- Evolutionary Psychology
- Color Psychology
- Retail Economics
- Emotion
- Self-Regulation
- Brand Equity
- Consumer Behavior
- Brand Trust
- Theory of Planned Behaviour
- Marketing Strategies
- Bollywood
- Customer Experience
- Human Behavior
- Kansei Engineering
- Narrative Persuasion
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior72 topics
- Brand Equity51 topic
- Brand Trust51 topic
- Self-Regulation31 topic
- Theory of Planned Behaviour31 topic
- Emotion22 topics
- Marketing Strategies21 topic
- Retail Economics21 topic
- Bollywood11 topic
- Color Psychology11 topic
- Customer Experience11 topic
- Evolutionary Psychology11 topic
- Human Behavior11 topic
- Indian cinema11 topic
- Kansei Engineering11 topic
- Multichannel Retailing11 topic
- Narrative Persuasion11 topic
- Transportation11 topic
Where does Rajat Roy work?
Rajat Roy's main affiliation in the publication record is Bond University, Australia.
How many publications and citations does Rajat Roy have?
Science Explorer counts 16 works and 38 citations for Rajat Roy, ranking #1,431,328 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Rajat Roy
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.