Randi Lynn Priluck
Randi Lynn Priluck publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.
- World rank
- #650,754 of 7,710,434 ranked researchers
- Rank in United States
- #221,607 of 1,627,098
- Works
- 27
- Citations
- 1.6k
- Citations per work
- 58.2
What does Randi Lynn Priluck research?
Randi Lynn Priluck's work is mostly in Business, Management and Accounting (48%), Social Sciences (27%), Psychology (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2280.6%
- Business, Management and Accounting1347.7%
- Social Sciences726.9%
- Psychology26.0%
- Everything else519.4%
- 1Marketing31% of their works
- 2Sociology and Political Science21% of their works
- 3Organizational Behavior and Human Resource Management10% of their works
- 4Social Psychology6% of their works
- 5Management of Technology and Innovation6% of their works
- 6Education6% of their works
Research topics
Which keywords describe Randi Lynn Priluck's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth and Social Media.
- Integrated Marketing Communication
- Social Identity
- Retail Economics
- Marketing Strategies
- Experiential Learning
- Social Media
- Service Quality
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- Customer Satisfaction
- Electronic Word-of-Mouth
- Customer Experience
- Marketing Education
- Multichannel Retailing
- Intergroup Contact
- IMC
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior152 topics
- Brand Equity132 topics
- Brand Community111 topic
- Brand Trust111 topic
- Customer Satisfaction71 topic
- Service Quality71 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Customer Experience41 topic
- Experiential Learning41 topic
- Marketing Education41 topic
- Marketing Strategies41 topic
- Multichannel Retailing41 topic
- Retail Economics41 topic
- Intergroup Contact31 topic
- Social Identity31 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
Where does Randi Lynn Priluck work?
Randi Lynn Priluck's main affiliation in the publication record is Pace University, United States.
How many publications and citations does Randi Lynn Priluck have?
OpenAlex counts 27 works and 1,572 citations for Randi Lynn Priluck, an h-index of 14, ranking #650,754 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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Discussion
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