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Researcher · Indian Institute of Management Calcutta · India

Ritu Mehta

Ritu Mehta publishes mostly in Marketing, Surgery and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Innovation and Socioeconomic Development and Consumer Retail Behavior Studies.

ORCID 0000-0001-5311-1757 OpenAlex
World rank
#1,961,306
of 7,710,434 ranked researchers
Rank in India
#33,631
of 280,097
Works
53
Citations
619
Citations per work
11.7
h-index
13
i10-index 14Top 28% in Marketing
Ritu Mehta

What does Ritu Mehta research?

Ritu Mehta's work is mostly in Business, Management and Accounting (26%), Medicine (10%), Social Sciences (7%).

Everything else: 29 works · 53.9% of their workSocial Sciences: 17 works · 32.5% of their workBusiness, Management and Accounting: 14 works · 25.7% of their workMarketing: 9 works · 16.7% of their workBusiness and International Management: 2 works · 4.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 4.5% of their workSocial Sciences: 4 works · 6.8% of their workGender Studies: 4 works · 6.8% of their workHealth Sciences: 5 works · 9.8% of their workMedicine: 5 works · 9.8% of their workSurgery: 5 works · 9.8% of their workLife Sciences: 2 works · 3.8% of their workAgricultural and Biological Sciences: 2 works · 3.8% of their workGeneral Agricultural and Biological Sciences: 2 works · 3.8% of their workTHEIR WORKRitu Mehta53works
Life Sciences4%Health Sciences10%Social Sciences33%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else2953.9%
    1. Business, Management and Accounting1425.7%
    2. Social Sciences46.8%
    1. Medicine59.8%
    1. Agricultural and Biological Sciences23.8%
  1. 1Marketing17% of their works
  2. 2Surgery10% of their works
  3. 3Gender Studies7% of their works
  4. 4Business and International Management4% of their works
  5. 5Organizational Behavior and Human Resource Management4% of their works
  6. 6General Agricultural and Biological Sciences4% of their works

Research topics

Which keywords describe Ritu Mehta's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Stereotypes, Customer Experience, Customer Satisfaction, Emerging Markets and Frugal Innovation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior183 topics
  2. Brand Equity111 topic
  3. Brand Trust111 topic
  4. Stereotypes72 topics
  5. Customer Experience61 topic
  6. Customer Satisfaction61 topic
  7. Emerging Markets61 topic
  8. Frugal Innovation61 topic
  9. Multichannel Retailing61 topic
  10. Service Quality61 topic
  11. Advertising41 topic
  12. Gender Roles41 topic
  13. Marketing Strategies41 topic
  14. Retail Economics41 topic
  15. Food Quality31 topic
  16. Gender Diversity31 topic
  17. Leadership31 topic
  18. Organic Agriculture31 topic

Where does Ritu Mehta work?

Ritu Mehta's main affiliation in the publication record is Indian Institute of Management Calcutta, India.

How many publications and citations does Ritu Mehta have?

OpenAlex counts 53 works and 619 citations for Ritu Mehta, an h-index of 13, ranking #1,961,306 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Ritu Mehta

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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