Sak Onkvisit
Sak Onkvisit publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and International Business and FDI.
- World rank
- #1,861,000 of 7,710,434 ranked researchers
- Rank in United States
- #569,810 of 1,627,098
- Works
- 58
- Citations
- 1.1k
- Citations per work
- 18.1
What does Sak Onkvisit research?
Sak Onkvisit's work is mostly in Business, Management and Accounting (55%), Social Sciences (12%), Economics, Econometrics and Finance (4%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4171.0%
- Everything else1729.0%
- 1Marketing26% of their works
- 2Strategy and Management20% of their works
- 3Management of Technology and Innovation9% of their works
- 4Sociology and Political Science8% of their works
- 5Economics and Econometrics4% of their works
- 6Law4% of their works
Research topics
Which keywords describe Sak Onkvisit's research?
The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Foreign Direct Investment and Institutional Environment.
- Customer Experience
- Innovation
- Marketing Education
- Competitiveness Indices
- Institutional Environment
- Electronic Word-of-Mouth
- Brand Trust
- IMC
- Brand Equity
- Integrated Marketing Communication
- Consumer Behavior
- Foreign Direct Investment
- Social Media
- Experiential Learning
- Revealed Comparative Advantage
- Strategic Management
- Multichannel Retailing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Brand Equity232 topics
- IMC131 topic
- Integrated Marketing Communication131 topic
- Brand Trust101 topic
- Consumer Behavior101 topic
- Electronic Word-of-Mouth91 topic
- Foreign Direct Investment91 topic
- Institutional Environment91 topic
- Social Media91 topic
- Competitiveness Indices81 topic
- Experiential Learning81 topic
- Marketing Education81 topic
- Revealed Comparative Advantage81 topic
- Innovation51 topic
- Strategic Management51 topic
- Customer Experience31 topic
- Multichannel Retailing31 topic
Where does Sak Onkvisit work?
Sak Onkvisit's main affiliation in the publication record is Providence College, United States.
How many publications and citations does Sak Onkvisit have?
OpenAlex counts 58 works and 1,050 citations for Sak Onkvisit, an h-index of 13, ranking #1,861,000 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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