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Researcher · Nanyang Technological University · Singapore

Siliang Tong

Siliang Tong publishes mostly in Marketing, Sociology and Political Science and Management Science and Operations Research, on topics such as Consumer Market Behavior and Pricing, Digital Marketing and Social Media and Sharing Economy and Platforms.

ORCID 0000-0002-1730-1075 OpenAlex
World rank
#1,056,002
of 7,710,434 ranked researchers
Rank in Singapore
#5,787
of 23,642
Works
25
Citations
2.2k
Citations per work
89.9
h-index
8
i10-index 7Top 53% in Marketing
Siliang Tong

What does Siliang Tong research?

Siliang Tong's work is mostly in Business, Management and Accounting (46%), Social Sciences (20%), Decision Sciences (7%).

Social Sciences: 18 works · 72.8% of their workBusiness, Management and Accounting: 11 works · 45.7% of their workMarketing: 9 works · 37.1% of their workManagement Information Systems: 1 works · 4.3% of their workStrategy and Management: 1 works · 4.3% of their workSocial Sciences: 5 works · 20.0% of their workSociology and Political Science: 4 works · 14.3% of their workSafety Research: 1 works · 5.7% of their workDecision Sciences: 2 works · 7.1% of their workManagement Science and Operations Research: 2 works · 7.1% of their workEverything else: 7 works · 27.2% of their workTHEIR WORKSiliang Tong25works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1145.7%
    2. Social Sciences520.0%
    3. Decision Sciences27.1%
  2. Everything else727.2%
  1. 1Marketing37% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Management Science and Operations Research7% of their works
  4. 4Safety Research6% of their works
  5. 5Management Information Systems4% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Siliang Tong's research?

The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Artificial Intelligence, Customer Experience, Electronic Word-of-Mouth, Social Media and Collaborative Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Consumer Behavior193 topics
  2. Marketing Strategies81 topic
  3. Retail Economics81 topic
  4. Artificial Intelligence72 topics
  5. Customer Experience72 topics
  6. Electronic Word-of-Mouth71 topic
  7. Social Media71 topic
  8. Collaborative Consumption61 topic
  9. Sharing Economy61 topic
  10. Brand Equity51 topic
  11. Brand Trust51 topic
  12. Big Data Analytics41 topic
  13. Impulse Buying41 topic
  14. Internet of Things41 topic
  15. Multichannel Retailing41 topic
  16. Chatbots31 topic
  17. Platform Competition31 topic
  18. Service Robots31 topic
  19. Two-Sided Markets31 topic

Where does Siliang Tong work?

Siliang Tong's main affiliation in the publication record is Nanyang Technological University, Singapore.

How many publications and citations does Siliang Tong have?

OpenAlex counts 25 works and 2,247 citations for Siliang Tong, an h-index of 8, ranking #1,056,002 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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