Silke Bambauer-Sachse
Silke Bambauer-Sachse publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Market Behavior and Pricing.
- World rank
- #884,183 of 7,710,434 ranked researchers
- Rank in Switzerland
- #15,410 of 80,918
- Works
- 47
- Citations
- 971
- Citations per work
- 20.7
What does Silke Bambauer-Sachse research?
Silke Bambauer-Sachse's work is mostly in Business, Management and Accounting (46%), Social Sciences (17%), Decision Sciences (4%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences3574.3%
- Business, Management and Accounting2246.3%
- Social Sciences816.5%
- Decision Sciences24.1%
- Psychology24.1%
- Economics, Econometrics and Finance23.3%
- Everything else1225.7%
- 1Marketing38% of their works
- 2Sociology and Political Science16% of their works
- 3Organizational Behavior and Human Resource Management8% of their works
- 4Social Psychology4% of their works
- 5Management Science and Operations Research4% of their works
- 6Economics and Econometrics3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Innovation Diffusion and Forecasting
- Technology Adoption and User Behaviour
- Environmental Sustainability in Business
Which keywords describe Silke Bambauer-Sachse's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, E-commerce, Marketing Strategies and Retail Economics.
- Green Consumption
- Technology Acceptance Model
- Multichannel Retailing
- Customer Experience
- Service Quality
- Retail Economics
- E-commerce
- Electronic Word-of-Mouth
- Brand Equity
- Consumer Behavior
- Brand Trust
- Social Media
- Marketing Strategies
- Customer Satisfaction
- Agent-Based Modeling
- Innovation Diffusion
- Information Systems
- Environmental Innovation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior373 topics
- Brand Equity231 topic
- Brand Trust231 topic
- Electronic Word-of-Mouth161 topic
- Social Media161 topic
- E-commerce152 topics
- Marketing Strategies111 topic
- Retail Economics111 topic
- Customer Satisfaction101 topic
- Service Quality101 topic
- Agent-Based Modeling51 topic
- Customer Experience51 topic
- Innovation Diffusion51 topic
- Multichannel Retailing51 topic
- Information Systems41 topic
- Technology Acceptance Model41 topic
- Environmental Innovation31 topic
- Green Consumption31 topic
Where does Silke Bambauer-Sachse work?
Silke Bambauer-Sachse's main affiliation in the publication record is University of Fribourg, Switzerland.
How many publications and citations does Silke Bambauer-Sachse have?
OpenAlex counts 47 works and 971 citations for Silke Bambauer-Sachse, an h-index of 15, ranking #884,183 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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