Science Explorer Back to mapMap
Discussion
Researcher · Bryant University · United States

Srđan Zdravković

Srđan Zdravković publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values and Digital Marketing and Social Media.

ORCID 0000-0002-3672-8306 OpenAlex
World rank
#488,524
of 7,710,434 ranked researchers
Rank in United States
#170,619
of 1,627,098
Works
33
Citations
1.4k
Citations per work
43.3
h-index
16
i10-index 18Top 20% in Marketing
Srđan Zdravković

What does Srđan Zdravković research?

Srđan Zdravković's work is mostly in Business, Management and Accounting (46%), Social Sciences (17%), Psychology (11%).

Social Sciences: 24 works · 73.9% of their workBusiness, Management and Accounting: 15 works · 45.5% of their workMarketing: 9 works · 28.4% of their workStrategy and Management: 4 works · 11.4% of their workManagement of Technology and Innovation: 2 works · 5.7% of their workSocial Sciences: 6 works · 17.0% of their workSociology and Political Science: 4 works · 12.5% of their workCommunication: 1 works · 4.5% of their workPsychology: 4 works · 11.4% of their workSocial Psychology: 4 works · 11.4% of their workEverything else: 9 works · 26.1% of their workTHEIR WORKSrđan Zdravković33works
Social Sciences74%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1545.5%
    2. Social Sciences617.0%
    3. Psychology411.4%
  2. Everything else926.1%
  1. 1Marketing28% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Strategy and Management11% of their works
  4. 4Social Psychology11% of their works
  5. 5Management of Technology and Innovation6% of their works
  6. 6Communication4% of their works

Research topics

Which keywords describe Srđan Zdravković's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Globalization, Cultural Psychology, Values, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior212 topics
  2. Brand Equity171 topic
  3. Brand Trust171 topic
  4. Globalization122 topics
  5. Cultural Psychology81 topic
  6. Values81 topic
  7. Electronic Word-of-Mouth61 topic
  8. Social Media61 topic
  9. Experiential Learning51 topic
  10. Marketing Education51 topic
  11. Cultural Intelligence41 topic
  12. Foreign Direct Investment41 topic
  13. Institutional Environment41 topic
  14. Intercultural Competence41 topic
  15. Marketing Strategies41 topic
  16. Retail Economics41 topic
  17. Dynamic Capabilities31 topic
  18. Knowledge Transfer31 topic

Where does Srđan Zdravković work?

Srđan Zdravković's main affiliation in the publication record is Bryant University, United States.

How many publications and citations does Srđan Zdravković have?

OpenAlex counts 33 works and 1,429 citations for Srđan Zdravković, an h-index of 16, ranking #488,524 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Srđan Zdravković. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.