Sua Jeon
Sua Jeon publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.
- World rank
- #6,124,678 of 7,710,434 ranked researchers
- Rank in United States
- #1,478,866 of 1,627,098
- Works
- 19
- Citations
- 41
- Citations per work
- 2.2
What does Sua Jeon research?
Sua Jeon's work is mostly in Business, Management and Accounting (32%), Social Sciences (16%), Decision Sciences (14%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1261.2%
- Business, Management and Accounting631.7%
- Social Sciences315.9%
- Decision Sciences313.6%
- Everything else734.3%
- Physical Sciences14.5%
- Materials Science14.5%
- 1Marketing23% of their works
- 2Sociology and Political Science16% of their works
- 3Information Systems and Management14% of their works
- 4Organizational Behavior and Human Resource Management4% of their works
- 5Strategy and Management4% of their works
- 6Polymers and Plastics4% of their works
Research topics
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Perception and Purchasing Behavior
- Consumer Market Behavior and Pricing
- Diverse Topics in Contemporary Research
- Mind wandering and attention
Which keywords describe Sua Jeon's research?
The keywords of their largest research topics: E-commerce, Social Media, Consumer Behavior, Information Systems, Technology Acceptance Model, Consumer Engagement, Electronic Word-of-Mouth and Fashion.
- Attention Lapses
- Metaverse
- Generation Z
- Brand Trust
- Body Image
- Customer Experience
- Fashion
- Consumer Engagement
- Information Systems
- Social Media
- E-commerce
- Consumer Behavior
- Technology Acceptance Model
- Electronic Word-of-Mouth
- Lifestyle
- Multichannel Retailing
- Brand Equity
- Cosmetics
- Marketing Strategies
- Retail Economics
- Mind Wandering
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 21 words, with their numbers
- E-commerce82 topics
- Social Media72 topics
- Consumer Behavior63 topics
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Consumer Engagement51 topic
- Electronic Word-of-Mouth51 topic
- Fashion42 topics
- Lifestyle42 topics
- Customer Experience31 topic
- Multichannel Retailing31 topic
- Body Image21 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Cosmetics21 topic
- Generation Z21 topic
- Marketing Strategies21 topic
- Metaverse21 topic
- Retail Economics21 topic
- Attention Lapses11 topic
- Mind Wandering11 topic
Where does Sua Jeon work?
Sua Jeon's main affiliation in the publication record is Texas Wesleyan University, United States.
How many publications and citations does Sua Jeon have?
OpenAlex counts 19 works and 41 citations for Sua Jeon, an h-index of 2, ranking #6,124,678 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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