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Researcher · Gulf Medical University · United Arab Emirates

Sudhir Rana

Sudhir Rana publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-9910-1930 OpenAlex
World rank
#171,231
of 7,710,434 ranked researchers
Rank in United Arab Emirates
#201
of 6,273
Works
142
Citations
1.9k
Citations per work
13.5
h-index
27
i10-index 51Top 6.3% in Marketing
Sudhir Rana

What does Sudhir Rana research?

Sudhir Rana's work is mostly in Business, Management and Accounting (39%), Social Sciences (10%), Decision Sciences (6%).

Social Sciences: 77 works · 54.5% of their workBusiness, Management and Accounting: 55 works · 39.0% of their workMarketing: 21 works · 15.0% of their workStrategy and Management: 20 works · 13.8% of their workManagement Information Systems: 7 works · 5.1% of their workManagement of Technology and Innovation: 7 works · 5.1% of their workSocial Sciences: 14 works · 9.9% of their workSociology and Political Science: 14 works · 9.9% of their workDecision Sciences: 8 works · 5.6% of their workInformation Systems and Management: 8 works · 5.6% of their workEverything else: 65 works · 45.5% of their workTHEIR WORKSudhir Rana142works
Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5539.0%
    2. Social Sciences149.9%
    3. Decision Sciences85.6%
  2. Everything else6545.5%
  1. 1Marketing15% of their works
  2. 2Strategy and Management14% of their works
  3. 3Sociology and Political Science10% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Management Information Systems5% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Sudhir Rana's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Brand Trust, Consumer Behavior, Foreign Direct Investment and Institutional Environment.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Electronic Word-of-Mouth241 topic
  2. Social Media241 topic
  3. Information Systems201 topic
  4. Technology Acceptance Model201 topic
  5. Brand Trust171 topic
  6. Consumer Behavior171 topic
  7. Foreign Direct Investment111 topic
  8. Institutional Environment111 topic
  9. Customer Experience101 topic
  10. Multichannel Retailing101 topic
  11. Analytics81 topic
  12. Big Data81 topic
  13. Entrepreneurial Orientation81 topic
  14. Experiential Learning81 topic
  15. Marketing Education81 topic
  16. Opportunity Recognition81 topic

Where does Sudhir Rana work?

Sudhir Rana's main affiliation in the publication record is Gulf Medical University, United Arab Emirates.

How many publications and citations does Sudhir Rana have?

OpenAlex counts 142 works and 1,922 citations for Sudhir Rana, an h-index of 27, ranking #171,231 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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