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Researcher · University of Montenegro · Montenegro

Sunčica Rogić

Sunčica Rogić publishes mostly in Marketing, Artificial Intelligence and Information Systems, on topics such as Customer churn and segmentation, Consumer Market Behavior and Pricing and Imbalanced Data Classification Techniques.

ORCID 0000-0003-3591-1245 OpenAlex
World rank
#4,812,872
of 7,710,434 ranked researchers
Rank in Montenegro
#253
of 534
Works
26
Citations
233
Citations per work
9.0
h-index
8
i10-index 8Top 53% in Marketing
Sunčica Rogić

What does Sunčica Rogić research?

Sunčica Rogić's work is mostly in Business, Management and Accounting (37%), Computer Science (19%), Social Sciences (7%).

Social Sciences: 13 works · 49.3% of their workBusiness, Management and Accounting: 10 works · 37.0% of their workMarketing: 8 works · 31.5% of their workStrategy and Management: 1 works · 5.5% of their workSocial Sciences: 2 works · 6.8% of their workSociology and Political Science: 2 works · 6.8% of their workEconomics, Econometrics and Finance: 1 works · 5.5% of their workEconomics and Econometrics: 1 works · 5.5% of their workEverything else: 8 works · 31.5% of their workPhysical Sciences: 5 works · 19.2% of their workComputer Science: 5 works · 19.2% of their workArtificial Intelligence: 3 works · 11.0% of their workInformation Systems: 2 works · 8.2% of their workTHEIR WORKSunčica Rogić26works
Physical Sciences19%Social Sciences49%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1037.0%
    2. Social Sciences26.8%
    3. Economics, Econometrics and Finance15.5%
  2. Everything else831.5%
    1. Computer Science519.2%
  1. 1Marketing32% of their works
  2. 2Artificial Intelligence11% of their works
  3. 3Information Systems8% of their works
  4. 4Sociology and Political Science7% of their works
  5. 5Strategy and Management6% of their works
  6. 6Economics and Econometrics6% of their works

Research topics

Which keywords describe Sunčica Rogić's research?

The keywords of their largest research topics: Data Mining, Machine Learning, Churn Prediction, Customer Equity, Consumer Behavior, Marketing Strategies, Retail Economics and Association Rules.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Data Mining162 topics
  2. Machine Learning162 topics
  3. Churn Prediction111 topic
  4. Customer Equity111 topic
  5. Consumer Behavior82 topics
  6. Marketing Strategies61 topic
  7. Retail Economics61 topic
  8. Association Rules51 topic
  9. Classification51 topic
  10. Frequent Patterns51 topic
  11. Imbalanced Data51 topic
  12. Customer Experience31 topic
  13. Mega Events31 topic
  14. Multichannel Retailing31 topic
  15. Sport Tourism31 topic
  16. Brand Equity21 topic
  17. Brand Trust21 topic
  18. Household Fuel Use21 topic
  19. Indoor Air Pollution21 topic

Where does Sunčica Rogić work?

Sunčica Rogić's main affiliation in the publication record is University of Montenegro, Montenegro.

How many publications and citations does Sunčica Rogić have?

OpenAlex counts 26 works and 233 citations for Sunčica Rogić, an h-index of 8, ranking #4,812,872 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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