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Researcher · Middlesex University · United Kingdom

T.C. Melewar

T.C. Melewar publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Corporate Identity and Reputation, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#14,621
of 7,710,434 ranked researchers
Rank in United Kingdom
#993
of 367,258
Works
271
Citations
10k
Citations per work
38.0
h-index
53
i10-index 131Top 0.7% in Marketing
T.C. Melewar

What does T.C. Melewar research?

T.C. Melewar's work is mostly in Business, Management and Accounting (63%), Social Sciences (19%), Decision Sciences (2%).

Social Sciences: 229 works · 84.4% of their workBusiness, Management and Accounting: 170 works · 62.7% of their workMarketing: 75 works · 27.5% of their workStrategy and Management: 64 works · 23.8% of their workOrganizational Behavior and Human Resource Management: 31 works · 11.4% of their workSocial Sciences: 52 works · 19.3% of their workSociology and Political Science: 42 works · 15.5% of their workCommunication: 10 works · 3.8% of their workDecision Sciences: 7 works · 2.4% of their workInformation Systems and Management: 7 works · 2.4% of their workEverything else: 42 works · 15.6% of their workTHEIR WORKT.C. Melewar271works
Social Sciences84%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting17062.7%
    2. Social Sciences5219.3%
    3. Decision Sciences72.4%
  2. Everything else4215.6%
  1. 1Marketing28% of their works
  2. 2Strategy and Management24% of their works
  3. 3Sociology and Political Science16% of their works
  4. 4Organizational Behavior and Human Resource Management11% of their works
  5. 5Communication4% of their works
  6. 6Information Systems and Management2% of their works

Research topics

Which keywords describe T.C. Melewar's research?

The keywords of their largest research topics: Brand Equity, Organizational Identity, Corporate Reputation, Financial Performance, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Brand Equity1522 topics
  2. Organizational Identity1322 topics
  3. Corporate Reputation1121 topic
  4. Financial Performance1121 topic
  5. Brand Trust1101 topic
  6. Consumer Behavior1101 topic
  7. Electronic Word-of-Mouth691 topic
  8. Social Media691 topic
  9. Customer Satisfaction511 topic
  10. Service Quality511 topic
  11. IMC421 topic
  12. Integrated Marketing Communication421 topic
  13. Institutional Theory201 topic
  14. Organizational Change201 topic
  15. Customer Experience191 topic
  16. Foreign Direct Investment191 topic
  17. Institutional Environment191 topic
  18. Multichannel Retailing191 topic

Where does T.C. Melewar work?

T.C. Melewar's main affiliation in the publication record is Middlesex University, United Kingdom.

How many publications and citations does T.C. Melewar have?

OpenAlex counts 271 works and 10,285 citations for T.C. Melewar, an h-index of 53, ranking #14,621 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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