T.C. Melewar
T.C. Melewar publishes mostly in Strategy and Management, Marketing and Sociology and Political Science, on topics such as Corporate Identity and Reputation, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.
- World rank
- #74,695 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #7,034 of 90,785
- Works
- 61
- Citations
- 402
- Citations per work
- 6.6
What does T.C. Melewar research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management28% of their works
- 2Marketing18% of their works
- 3Sociology and Political Science17% of their works
- 4Organizational Behavior and Human Resource Management8% of their works
- 5Communication8% of their works
- 6Management of Technology and Innovation7% of their works
Research topics
- Corporate Identity and Reputation
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Management and Marketing Education
- Marketing and Advertising Strategies
- Management and Organizational Studies
- Halal products and consumer behavior
- Customer Service Quality and Loyalty
Which keywords describe T.C. Melewar's research?
The keywords of their largest research topics: Organizational Identity, Corporate Reputation, Financial Performance, Brand Equity, Consumer Behavior, Brand Community, Brand Trust and Electronic Word-of-Mouth.
- Customer Satisfaction
- Organizational Change
- Halal Tourism
- Integrated Marketing Communication
- Experiential Learning
- Electronic Word-of-Mouth
- Brand Community
- Brand Equity
- Corporate Reputation
- Organizational Identity
- Financial Performance
- Consumer Behavior
- Brand Trust
- Social Media
- IMC
- Marketing Education
- Institutional Theory
- Religiosity
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Organizational Identity182 topics
- Corporate Reputation151 topic
- Financial Performance151 topic
- Brand Equity102 topics
- Consumer Behavior92 topics
- Brand Community61 topic
- Brand Trust61 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Experiential Learning41 topic
- IMC41 topic
- Integrated Marketing Communication41 topic
- Marketing Education41 topic
- Halal Tourism31 topic
- Institutional Theory31 topic
- Organizational Change31 topic
- Religiosity31 topic
- Customer Satisfaction21 topic
- Service Quality21 topic
Where does T.C. Melewar work?
T.C. Melewar's main affiliation in the publication record is Middlesex University, United Kingdom.
How many publications and citations does T.C. Melewar have?
Science Explorer counts 61 works and 402 citations for T.C. Melewar, ranking #74,695 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.