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Researcher · UCSI University · Malaysia

Tat‐Huei Cham

Tat‐Huei Cham publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-7636-5928 OpenAlex
World rank
#24,309
of 7,710,434 ranked researchers
Rank in Malaysia
#62
of 41,196
Works
154
Citations
7.8k
Citations per work
50.4
h-index
42
i10-index 72Top 0.8% in Sociology and Political Science
Tat‐Huei Cham

What does Tat‐Huei Cham research?

Tat‐Huei Cham's work is mostly in Business, Management and Accounting (34%), Social Sciences (19%), Decision Sciences (9%).

Social Sciences: 96 works · 62.1% of their workBusiness, Management and Accounting: 53 works · 34.4% of their workMarketing: 28 works · 17.9% of their workOrganizational Behavior and Human Resource Management: 13 works · 8.3% of their workManagement Information Systems: 6 works · 4.1% of their workStrategy and Management: 6 works · 4.1% of their workSocial Sciences: 29 works · 18.8% of their workSociology and Political Science: 29 works · 18.8% of their workDecision Sciences: 14 works · 8.9% of their workInformation Systems and Management: 14 works · 8.9% of their workEverything else: 58 works · 37.9% of their workTHEIR WORKTat‐Huei Cham154works
Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5334.4%
    2. Social Sciences2918.8%
    3. Decision Sciences148.9%
  2. Everything else5837.9%
  1. 1Sociology and Political Science19% of their works
  2. 2Marketing18% of their works
  3. 3Information Systems and Management9% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Strategy and Management4% of their works
  6. 6Management Information Systems4% of their works

Research topics

Which keywords describe Tat‐Huei Cham's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Experience, Information Systems, Technology Acceptance Model, Brand Trust, Consumer Behavior and Impulse Buying.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth511 topic
  2. Social Media511 topic
  3. Customer Experience382 topics
  4. Information Systems381 topic
  5. Technology Acceptance Model381 topic
  6. Brand Trust311 topic
  7. Consumer Behavior311 topic
  8. Impulse Buying291 topic
  9. Multichannel Retailing291 topic
  10. Customer Satisfaction241 topic
  11. Service Quality241 topic
  12. Embodiment121 topic
  13. Presence121 topic
  14. Destination Image111 topic
  15. Tourist Satisfaction111 topic
  16. Artificial Intelligence91 topic
  17. Service Robots91 topic

Where does Tat‐Huei Cham work?

Tat‐Huei Cham's main affiliation in the publication record is UCSI University, Malaysia.

How many publications and citations does Tat‐Huei Cham have?

OpenAlex counts 154 works and 7,762 citations for Tat‐Huei Cham, an h-index of 42, ranking #24,309 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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