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Researcher · Bansomdejchaopraya Rajabhat University · Thailand

Tatchapong Sattabut

Tatchapong Sattabut publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and E-commerce and Technology Innovations.

OpenAlex
World rank
#6,069,223
of 7,710,434 ranked researchers
Rank in Thailand
#18,302
of 23,698
Works
29
Citations
17
Citations per work
0.6
h-index
2
i10-index 0Top 85% in Sociology and Political Science
Tatchapong Sattabut

What does Tatchapong Sattabut research?

Tatchapong Sattabut's work is mostly in Business, Management and Accounting (34%), Social Sciences (22%), Decision Sciences (7%).

Social Sciences: 18 works · 63.2% of their workBusiness, Management and Accounting: 10 works · 33.7% of their workMarketing: 4 works · 15.5% of their workStrategy and Management: 2 works · 7.0% of their workBusiness and International Management: 2 works · 5.6% of their workOrganizational Behavior and Human Resource Management: 2 works · 5.6% of their workSocial Sciences: 7 works · 22.5% of their workSociology and Political Science: 7 works · 22.5% of their workDecision Sciences: 2 works · 7.0% of their workInformation Systems and Management: 2 works · 7.0% of their workEverything else: 11 works · 36.8% of their workTHEIR WORKTatchapongSattabut29works
Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1033.7%
    2. Social Sciences722.5%
    3. Decision Sciences27.0%
  2. Everything else1136.8%
  1. 1Sociology and Political Science22% of their works
  2. 2Marketing16% of their works
  3. 3Strategy and Management7% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Business and International Management6% of their works
  6. 6Organizational Behavior and Human Resource Management6% of their works

Research topics

Which keywords describe Tatchapong Sattabut's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Experience, Customer Satisfaction, Information Systems, Technology Acceptance Model, Cross-Border E-Commerce and Impulse Buying.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth101 topic
  2. Social Media101 topic
  3. Customer Experience62 topics
  4. Customer Satisfaction52 topics
  5. Information Systems51 topic
  6. Technology Acceptance Model51 topic
  7. Cross-Border E-Commerce41 topic
  8. Impulse Buying41 topic
  9. Logistics41 topic
  10. Multichannel Retailing41 topic
  11. Perceived Value31 topic
  12. Service Quality31 topic
  13. Co-Creation21 topic
  14. Environmental Innovation21 topic
  15. Green Consumption21 topic
  16. Machine Learning21 topic
  17. Smart Cities21 topic
  18. Value Creation21 topic

Where does Tatchapong Sattabut work?

Tatchapong Sattabut's main affiliation in the publication record is Bansomdejchaopraya Rajabhat University, Thailand.

How many publications and citations does Tatchapong Sattabut have?

OpenAlex counts 29 works and 17 citations for Tatchapong Sattabut, an h-index of 2, ranking #6,069,223 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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