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Researcher · Hochschule Bielefeld · Germany

Thomas Suwelack

Thomas Suwelack publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Digital Innovation in Industries, Corporate Governance and Management and Service and Product Innovation.

OpenAlex
World rank
#4,072,654
of 7,710,434 ranked researchers
Rank in Germany
#205,261
of 364,343
Works
19
Citations
143
Citations per work
7.5
h-index
4
i10-index 1Top 85% in Marketing
Thomas Suwelack

What does Thomas Suwelack research?

Thomas Suwelack's work is mostly in Business, Management and Accounting (81%), Computer Science (6%), Social Sciences (6%).

Social Sciences: 17 works · 87.3% of their workBusiness, Management and Accounting: 15 works · 80.9% of their workMarketing: 6 works · 29.8% of their workStrategy and Management: 5 works · 27.7% of their workManagement of Technology and Innovation: 4 works · 19.1% of their workOrganizational Behavior and Human Resource Management: 1 works · 4.3% of their workSocial Sciences: 1 works · 6.4% of their workSociology and Political Science: 1 works · 6.4% of their workPhysical Sciences: 1 works · 6.4% of their workComputer Science: 1 works · 6.4% of their workHuman-Computer Interaction: 1 works · 6.4% of their workEverything else: 1 works · 6.3% of their workTHEIR WORKThomas Suwelack19works
Physical Sciences6%Social Sciences87%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1580.9%
    2. Social Sciences16.4%
    1. Computer Science16.4%
  3. Everything else16.3%
  1. 1Marketing30% of their works
  2. 2Strategy and Management28% of their works
  3. 3Management of Technology and Innovation19% of their works
  4. 4Human-Computer Interaction6% of their works
  5. 5Sociology and Political Science6% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Thomas Suwelack's research?

The keywords of their largest research topics: Customer Experience, Digital Transformation, Customer Relationship Management, Artificial Intelligence, Business Models, Information Technology, Value Chains and Co-Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Customer Experience173 topics
  2. Digital Transformation112 topics
  3. Customer Relationship Management102 topics
  4. Artificial Intelligence81 topic
  5. Business Models81 topic
  6. Information Technology71 topic
  7. Value Chains71 topic
  8. Co-Creation51 topic
  9. Value Creation51 topic
  10. Impulse Buying41 topic
  11. Multichannel Retailing41 topic
  12. Brand Trust31 topic
  13. Consumer Behavior31 topic
  14. Electronic Word-of-Mouth31 topic
  15. Innovation31 topic
  16. Social Media31 topic
  17. Strategic Management31 topic
  18. Personas21 topic
  19. User-Centered Design21 topic

Where does Thomas Suwelack work?

Thomas Suwelack's main affiliation in the publication record is Hochschule Bielefeld, Germany.

How many publications and citations does Thomas Suwelack have?

OpenAlex counts 19 works and 143 citations for Thomas Suwelack, an h-index of 4, ranking #4,072,654 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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