Tobias Otterbring
Tobias Otterbring publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Attitudes and Food Labeling and Digital Marketing and Social Media.
- World rank
- #670,202 of 1,633,909 ranked researchers
- Rank in Norway
- #3,205 of 6,482
- Works
- 42
- Citations
- 143
- Citations per work
- 3.4
What does Tobias Otterbring research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Sociology and Political Science16% of their works
- 3Economics and Econometrics6% of their works
- 4Public Health, Environmental and Occupational Health6% of their works
- 5Food Science6% of their works
- 6Clinical Psychology6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Attitudes and Food Labeling
- Digital Marketing and Social Media
- Environmental Education and Sustainability
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Economic and Environmental Valuation
- Social and Intergroup Psychology
Which keywords describe Tobias Otterbring's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Consumer Acceptance, Electronic Word-of-Mouth, Social Media, Ultra-Processed Foods and Conjoint Analysis.
- Pro-environmental Behavior
- Intergroup Contact
- Environmental Innovation
- Discrete Choice Models
- Conjoint Analysis
- Social Media
- Consumer Acceptance
- Brand Equity
- Consumer Behavior
- Brand Trust
- Electronic Word-of-Mouth
- Ultra-Processed Foods
- Customer Experience
- Environmental Attitudes
- Green Consumption
- Multichannel Retailing
- Social Identity
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior102 topics
- Brand Equity81 topic
- Brand Trust81 topic
- Consumer Acceptance31 topic
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Ultra-Processed Foods31 topic
- Conjoint Analysis21 topic
- Customer Experience21 topic
- Discrete Choice Models21 topic
- Environmental Attitudes21 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Intergroup Contact21 topic
- Multichannel Retailing21 topic
- Pro-environmental Behavior21 topic
- Social Identity21 topic
Where does Tobias Otterbring work?
Tobias Otterbring's main affiliation in the publication record is University of Agder, Norway.
How many publications and citations does Tobias Otterbring have?
Science Explorer counts 42 works and 143 citations for Tobias Otterbring, ranking #670,202 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.